When people think about industry awards, the focus is usually on whether the firm or the individual lawyer is being recognized.
What tends to get overlooked is how effective awards
To Submit or Not to Submit: A Best Practices Guide for Law Firms Considering Submitting to The Chambers Legal Guides
Deciding whether to submit for Chambers rankings in both national and local categories is a significant strategic decision for any law firm. The process of submitting for these rankings requires meticulous planning, dedicated resources and a significant investment in crafting compelling narratives that showcase your firm’s strengths and successes. It’s a project that combines strategic positioning, deep understanding of the Chambers criteria and a nuanced articulation of your firm’s unique value proposition.
But is it worth submitting your firm to Chambers this year? Here is a guide to help your firm decide whether it’s the right time to submit as well as best practices and tips to help law firms navigate this process effectively.
Five Key Strategies for How Law Firms Can Improve Their Chambers Rankings
Here are five ways to help elevate your firm’s legal directory rankings based on my 20 years in the legal industry.
How Lawyers Can Effectively Promote Their Chambers and Other Legal Guides Rankings on Social Media
I keep seeing lawyers post on LinkedIn about their recent Chambers rankings, and while there’s nothing wrong with posts like these, especially because we like to cheer on others’ successes,
How Lawyers Can More Effectively Promote Their Best Lawyers and Super Lawyers Award Wins
After working in law firms for more than 20 years, here’s what I’ve learned about writing better social media posts to promote your lawyer rankings such as Best Lawyers and
20 Ways to Build Your Brand and Ramp up Your Personal Marketing During Downtime
Is your engagement down on social media, email opens, webinar attendance and in your marketing efforts in general? Mine is too – don’t stress about it. It’s summer, so it’s
How to Write Better Social Media Posts Announcing Your Super Lawyers or Chambers Rankings
Here’s how to write better social media posts to promote your legal guide rankings such as Chambers or Super Lawyers.
Don’t make it all about you or start off with
An Open Letter to Super Lawyers: Please Don’t Contact Lawyers with Misleading Sales Pitches
Dear Super Lawyers,
I’ve been meaning to get in touch to let you know that over the past few weeks, I have been forwarded at least a dozen emails from
Learn the Secrets of Effectively Building Your Brand and Business in Today’s Market
Do you want to learn the secrets of effectively branding and marketing yourself?
Join me (and Zoltar) for a free webinar this Tuesday 8/24 at 12:30pm ET where I will
The Social Media Faux Pas Many Lawyers Make This Time of Year
It’s the most wonderful time of the year – the results of Chambers USA just came out and many lawyers and law firms are clogging up our social media feeds