Here’s how to write better social media posts to promote your legal guide rankings such as Chambers or Super Lawyers.

Don’t make it all about you or start off with how “honored” or “humbled” you are. It sounds disingenuous and formulaic.

Instead make it about the teamwork and contributions of your colleagues and clients, and your personal story of how you got to where you are today.

Be humble and stand out.

Be funny like the example I show here (kudos to Thomas Geroulo who I don’t even know).

And watch people like and comment on the post and celebrate your success.

Promoting lawyer awards is about how you tell the story.

It’s showing vs. telling.

It’s being humble.

You can do it too. I’ll help. Reach out to me.