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An Open Letter to Super Lawyers: Please Don’t Contact Lawyers with Misleading Sales Pitches

By Stefanie M. Marrone on August 23, 2021
Posted in Awards, Business Development, Law firms, Legal Directories
Super Lawyers Not Cool (1)

Dear Super Lawyers,

I’ve been meaning to get in touch to let you know that over the past few weeks, I have been forwarded at least a dozen emails from…

Learn the Secrets of Effectively Building Your Brand and Business in Today’s Market

By Stefanie M. Marrone on August 22, 2021
Posted in Biographies, Blogging, Branding, Business Development, Business Referrals, Career Development, Client Development, Content Marketing, Corporate Social Responsibility, email marketing, Events, Evergreen Content, Facebook, Future Leaders, hashtags, Law firms, Lead Generation, Leadership, Legal Recruiting, LinkedIn, Marketing, Motivation, Networking, Personal Branding, Personal Development, Public Relations, Public Speaking, Social Media
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Do you want to learn the secrets of effectively branding and marketing yourself?

Join me (and Zoltar) for a free webinar this Tuesday 8/24 at 12:30pm ET where I will…

The Social Media Faux Pas Many Lawyers Make This Time of Year

By Stefanie M. Marrone on June 2, 2021
Posted in Awards, Legal Directories
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It’s the most wonderful time of the year – the results of Chambers USA just came out and many lawyers and law firms are clogging up our social media feeds…

The Supreme Court of New Jersey Issues New Guidance for Law Firms on Referencing Awards, Honors and Accolades such as Super Lawyers

By Stefanie M. Marrone on May 17, 2021
Posted in Awards, Legal Directories
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In what is a big game changer for the way in which law firms in New Jersey display awards and rankings such as “AV Preeminent,” “BV Distinguished,” “Super Lawyers,” “Rising…

A Valuable Resource to Help You Not Fall for Spammy Lawyer Awards and Rankings Submissions

By Stefanie M. Marrone on May 10, 2021
Posted in Business Development, Legal Directories, Marketing
Firmwise Spam

For all of those marketing folks and lawyers who ask whether an award or ranking is worth putting on your bio or even worth pursuing in the first place –…

Five Secrets to Legal Directory Ranking Success

By Stefanie M. Marrone on April 9, 2020
Posted in Content Marketing, Lead Generation, Legal Marketing Association, Marketing, Networking, Social Media
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Despite the fact that most in-house counsel do not make their outside counsel hiring decisions based on directory rankings, they are still important as part of the overall mix of public information about law firms and the lawyers who work at them – especially with the power of Google searches.

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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