Before someone reaches out, they usually take a minute to look you up. They read a few things. They see what comes up. They try to get a sense of
How to Build a Brand People Trust
Most professionals think personal branding means posting constantly and talking about their accomplishments. That’s why the whole concept feels forced. It sounds like a never-ending pitch.
A personal brand is
Your Starter Guide to Becoming Known in Your Industry
Building a personal brand isn’t something most people plan. It often starts with a simple idea, wanting to be recognized for good work, to connect with the right people and
How to Turn Conference Connections into Real Opportunities
Conferences can be a blur of name tags, quick handshakes and packed agendas. You meet interesting people, hear a few great ideas and promise to stay in touch. For a
How to Write LinkedIn Posts People Actually Read
One of the easiest ways to lose someone on LinkedIn is to sound like everyone else.
I see it every day. Professionals with great ideas and insights spend time crafting
How to Build and Sustain a Litigation Pipeline
Litigation work ebbs and flows. Some stretches move quickly while others slow down enough to give you space to think about what’s next. Those quieter moments can be valuable if
10 LinkedIn Nightmares That Could Be Hurting Your Profile
Is your social media profile a treat or a trick? Halloween may be full of spooky surprises, but you don’t want your online presence scaring away potential connections or clients. From ghostly engagement to frightfully boastful posts, even seasoned professionals can fall into some common social media traps. If you’re ready to exorcise the mistakes that haunt many profiles, grab your digital flashlight and read on. These tips will help keep your social media presence more sweet than scary, ensuring that your profile shines in the best light, no costumes required.
Why Executive Voices on LinkedIn Matter More Than Ever
More companies are starting to see just how powerful their executives’ voices can be on LinkedIn. A strong presence from leadership is no longer just about sharing news or attracting
How Lawyers Can Make Business Development Part of Their Everyday Practice
Many lawyers and business professionals tell me they aren’t sure where to start with business development. They picture themselves giving big presentations, walking into a room with a polished elevator
The Easy Business Development Habit That Builds Relationships, Reputation and Revenue
September always feels like a turning point. Summer distractions fade, people settle back into routines and work picks up again. It’s easier to get someone on the phone, to schedule