By now you know that many people are using ChatGPT, Claude, Copilot and Perplexity to research professionals before making decisions. They’re looking for lawyers, consultants, executives, speakers, board members and
What AI Knows About You and Why It Matters More Than Ever
For years, I’ve encouraged people to Google themselves. It was one of the easiest ways to understand what potential clients, employers, recruiters, referral sources and others would find when they
Why Summer Is the Best Time to Build Your Visibility, Reputation and Network
Every September, I notice the same thing. My inbox fills up with messages from professionals who want to update their LinkedIn profiles, become more active on social media, reconnect with
Why More Professionals Should Use LinkedIn QR Codes
Most professionals spend a lot of time thinking about how to meet the right people, grow their network and stay connected after conferences, meetings and speaking engagements. At the same
Why Some Lateral Partner Moves Thrive While Others Lose Momentum
Few moments create more visibility for a lawyer than a lateral move. The announcement gets picked up by the legal media. Clients and referral sources start paying attention. Recruiters, competitors
How AI Is Affecting Your Visibility And What You Can Do About It
A lot of professionals still think AI search is something that mostly impacts tech companies, influencers or younger generations building online brands. Meanwhile, people are already using ChatGPT, Gemini, Claude
Why So Many Lateral Partners Struggle With Business Development After Moving Firms
One statistic in a recent Passle survey really stood out to me: 100 percent of firms surveyed reported struggling to transfer the book of business from an incoming lateral partner.
How To Build a Personal Brand That Actually Helps Your Career
A lot of people hear the phrase “personal brand” and immediately cringe a little.
They picture influencers taking selfies, professionals posting motivational quotes every day or people constantly talking about
Why Most Professionals Struggle With LinkedIn Content and How to Make It Sustainable
One of the biggest misconceptions about LinkedIn is that the people doing well on the platform are constantly coming up with brilliant new ideas every single day. Usually, that’s not
What to Do When You Lose a Senior-Level Job
Losing a job is difficult at any stage of your career. Losing one when you’re senior hits differently. At that level, your role is often tied closely to your identity