Litigators have a unique challenge when it comes to business development. Work doesn’t always arrive on a predictable schedule. One month you might be in court every day, the next
How Stronger Relationships Lead to Business Development
When people think about business development, they often imagine something complicated. They picture detailed plans, networking events that feel forced or long reports that never get used. The reality is
How Lawyers Can Make Business Development Part of Their Everyday Practice
Many lawyers and business professionals tell me they aren’t sure where to start with business development. They picture themselves giving big presentations, walking into a room with a polished elevator
How to Build Stronger Business Relationships That Leads to New Work
Business development isn’t an exact science. Still, many lawyers and professionals approach it like a checklist. They create a plan, send a few outreach emails, follow up and expect results
5 Types of High-Impact LinkedIn Content for Lawyers (and How to Use Them Strategically)
I talk to a lot of lawyers who want to be more active on LinkedIn but aren’t sure where to begin. They worry about what to say, whether anyone is
How Lawyers Can Use Personal Branding to Grow Their Careers
For a long time, personal branding felt like something reserved for influencers, entrepreneurs or marketing professionals. It didn’t feel like something lawyers needed to think about, especially those in big
How Building a Personal Brand Can Help You Grow Your Business
Personal branding is one of the most effective business development tools. It helps you get noticed, stay relevant and build stronger relationships. I know this first hand.
In today’s market
Why Most B2B Content Doesn’t Drive Results (And How to Fix That)
Most B2B content doesn’t do what it’s supposed to do. It gets published, posted and forgotten. It checks a box but doesn’t support sales. It doesn’t reflect what clients care
Becoming a Strategic Partner: How to Elevate Your Role Across Your Firm
If you work in legal operations, business development, recruiting marketing or another staff role in a law firm, you probably know what it feels like to be seen as the
Mastering the Art of the Follow-Up: How to Turn Events Into Real Business Development Opportunities
You spent weeks or months planning the event. You invited the right people, chose a strong format and created the kind of setting where real conversations could happen. Maybe it