If you’re ready to invest in your marketing efforts but aren’t sure where to start, focus on tactics that will have a strong impact on your brand building and business
15 Easy Ways to Build Your Brand and Business Today
Six Easy Conference Networking Tips Anyone Can Master
Sometimes life gets in the way of things we want to do. Case in point – I’m supposed to be at the Legal Marketing Association’s annual conference in Florida right
Easy Networking Tips That Will Work for Anyone
Last night I spoke at a New York City Bar Association program (in-person!) organized by my friend Paula Edgar (who I originally met at a NYC Bar program!). Paula asked
How to Unplug From Work During the Holidays
It can be challenging to fully unplug from work during the holidays, especially if you have a lot of responsibilities or if you run your own business.
But taking a
Women Who Wow: Penny Paul
In this installment of Women Who Wow, meet Lowenstein Sandler’s Penny Paul!
A graduate of Yale University and Cardozo School of Law, Penny has over 15 years of experience
Three Networking Success Strategies After Attending a Webinar or Work Conference
Every conference or webinar is an opportunity to brand yourself and strengthen your professional network. Don’t be one of those people who just heads right out of an event or
Three Ways to Effectively Maximize Attending a Conference
I recently had the opportunity to attend (and speak at) the LMA Mid-Atlantic Region Conference on building an alumni relations program. It was great to see old friends and make
Twelve Tips for Effective In-Person Networking in the Post-Pandemic World
I recently got on my first flight since the pandemic. I had been avoiding travel and conferences for many reasons, but it’s time to stop hiding at home and behind
Should You Post Content to LinkedIn on the Weekend?
Should you post on LinkedIn on the weekend? I say yes.
Since LinkedIn is a professional network, it makes sense that the optimal time to post is on weekdays during
Why Marketing Yourself Is So Important Today
You can be the best at what you do but it doesn’t matter if nobody knows it outside of your small circle.
Marketing is the best investment you can make