For a long time, my hair routine didn’t require much thought. I used what I liked. I washed when it felt necessary. I didn’t think about how products interacted with
How to Show Up as a Leader in ChatGPT Search Results
Before someone reaches out, they usually take a minute to look you up. They read a few things. They see what comes up. They try to get a sense of
How to Strengthen Your Presence in AI Search Results and Stand Out in a Crowded Market
When someone is thinking about who to hire, the process usually starts before any outreach happens. Referrals still matter, but they’re often just one part of how people make decisions
How to Build a Brand People Trust
Most professionals think personal branding means posting constantly and talking about their accomplishments. That’s why the whole concept feels forced. It sounds like a never-ending pitch.
A personal brand is
How Having a Strong Presence Helps Lawyers Lead in Their Markets
Law firms work in a market where clients have no shortage of options. Many firms talk about themselves in similar ways and many lawyers have backgrounds that look alike. Nearly
Your Starter Guide to Becoming Known in Your Industry
Building a personal brand isn’t something most people plan. It often starts with a simple idea, wanting to be recognized for good work, to connect with the right people and
How to Turn Conference Connections into Real Opportunities
Conferences can be a blur of name tags, quick handshakes and packed agendas. You meet interesting people, hear a few great ideas and promise to stay in touch. For a
How to Write LinkedIn Posts People Actually Read
One of the easiest ways to lose someone on LinkedIn is to sound like everyone else.
I see it every day. Professionals with great ideas and insights spend time crafting
How to Build and Sustain a Litigation Pipeline
Litigation work ebbs and flows. Some stretches move quickly while others slow down enough to give you space to think about what’s next. Those quieter moments can be valuable if
What Really Works on LinkedIn Today
I’ve been on LinkedIn long enough to see just about everything. The follower milestones. The endless humblebrags. The generic advice that sounds like it could have been written by anyone.