How many LinkedIn connections do you have?
If you are mid- to senior-level in your career, you should have more than 500 LinkedIn followers/connections. If you don’t, you aren’t truly
Seven Ways to Build a Stronger LinkedIn Network
Three Ways to Effectively Maximize Attending a Conference
I recently had the opportunity to attend (and speak at) the LMA Mid-Atlantic Region Conference on building an alumni relations program. It was great to see old friends and make
Twelve Tips for Effective In-Person Networking in the Post-Pandemic World
I recently got on my first flight since the pandemic. I had been avoiding travel and conferences for many reasons, but it’s time to stop hiding at home and behind
Why Email Marketing Needs to Be at the Top of Your Marketing Strategy
There is no better direct way to reach clients and prospects (if your contact list is updated and segmented) than email.
Why? Because it puts the content directly into their
Three Ways to Use LinkedIn Groups to Build Your Brand and Business
LinkedIn Groups are great way to increase your visibility and make new connections that can ultimately help grow your business.
A lot of people don’t know how to effectively use
How to Protect Your LinkedIn Account From Hackers
I realized my LinkedIn account was hacked yesterday when I got a notification that someone canceled the LinkedIn event I set up for the webinar I’m hosting on Thursday causing
Three New LinkedIn Features to Incorporate Into Your LinkedIn Strategy
Over the summer LinkedIn introduced some cool new updates and tools you should incorporate into your LinkedIn strategy, which will help enhance your visibility and business development efforts.
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Women Who Wow: Sylwia Jenner
Frankfurt-based Sylwia Jenner is the Founder of Concepts4Leaders, a strategic marketing and business development firm that helps lawyers and law firms to grow with modern marketing and business development
Should You Post Content to LinkedIn on the Weekend?
Should you post on LinkedIn on the weekend? I say yes.
Since LinkedIn is a professional network, it makes sense that the optimal time to post is on weekdays during
Why Marketing Yourself Is So Important Today
You can be the best at what you do but it doesn’t matter if nobody knows it outside of your small circle.
Marketing is the best investment you can make