So you just joined a law firm after a long and successful career in the public sector or in-house. Maybe you were a general counsel, a senior government official or
What I Learned from LinkedIn’s Mastermind Program (and How You Can Apply It Too)
I was honored (and excited) to be invited to LinkedIn’s mastermind class, an invite-only training program for select professionals who are active on the platform. It was filled with behind-the-scenes
How to Turn LinkedIn into a Smarter Business Development Tool
LinkedIn has been one of the most effective tools I’ve used and taught others to use to build relationships, grow visibility and bring in business. But many professionals still treat it like an online résumé instead of using it as a platform for connection and opportunity.
How Law Firms Can Turn Their Content Into Media Coverage
A lot of law firms and professional services companies are sitting on great content that never really goes anywhere. It’s buried on the blog, sent out in an alert or maybe posted once on LinkedIn, and that’s it. Which is a shame because it could be doing so much more to build visibility, strengthen credibility and spark new opportunities.
The LinkedIn Feature You’re Probably Not Using But Should Be
There are so many hidden features on LinkedIn that even power users miss. One of my favorites is something most people completely overlook: the list of people who are following
How to Build Quiet Confidence on LinkedIn and Why It Matters More Than Ever
One of the most underrated strategies for long-term success on LinkedIn and in your career is confidence. Not the flashy kind. Not the kind that demands attention. But the steady kind. The kind that comes from believing in your own value, even when the room is quiet. Even when the algorithm is quiet. If you’ve ever felt invisible on LinkedIn, or unsure if your posts matter, this is for you.
Stop Waiting for Referrals: How to Build a Pipeline That Keeps Work Coming
In a busy law practice, it’s easy to stay focused on today. The matters on your desk, the filings that need to get done, the client calls that fill your calendar. But the lawyers who consistently build thriving books of business know something others often overlook: relationships take time and the business development pipeline needs constant attention.
Why Personal Branding Matters More Than Ever
In a world where your next job, client or opportunity might come through a Google search or a LinkedIn profile visit, personal branding has never been more important. Personal branding isn’t about being an influencer. It’s not about selfies or follower counts. It’s about visibility, credibility and consistency.
How to Market Yourself When You Have Downtime
It’s spring break season. That means some of your clients and colleagues are headed to the beach, skiing in the mountains, or simply unplugging for a few days.
And while it may be tempting to fully check out along with them, here’s the truth: downtime is one of the best opportunities to focus on marketing.
How to Build Your Credibility and Influence on LinkedIn
Let’s be honest, LinkedIn can feel overwhelming. There’s pressure to post regularly, say something insightful and somehow stand out in a sea of professionals all trying to do the same