There are so many hidden features on LinkedIn that even power users miss. One of my favorites is something most people completely overlook: the list of people who are following
How to Build Quiet Confidence on LinkedIn and Why It Matters More Than Ever
One of the most underrated strategies for long-term success on LinkedIn and in your career is confidence. Not the flashy kind. Not the kind that demands attention. But the steady kind. The kind that comes from believing in your own value, even when the room is quiet. Even when the algorithm is quiet. If you’ve ever felt invisible on LinkedIn, or unsure if your posts matter, this is for you.
Stop Waiting for Referrals: How to Build a Pipeline That Keeps Work Coming
In a busy law practice, it’s easy to stay focused on today. The matters on your desk, the filings that need to get done, the client calls that fill your calendar. But the lawyers who consistently build thriving books of business know something others often overlook: relationships take time and the business development pipeline needs constant attention.
Why Personal Branding Matters More Than Ever
In a world where your next job, client or opportunity might come through a Google search or a LinkedIn profile visit, personal branding has never been more important. Personal branding isn’t about being an influencer. It’s not about selfies or follower counts. It’s about visibility, credibility and consistency.
How to Market Yourself When You Have Downtime
It’s spring break season. That means some of your clients and colleagues are headed to the beach, skiing in the mountains, or simply unplugging for a few days.
And while it may be tempting to fully check out along with them, here’s the truth: downtime is one of the best opportunities to focus on marketing.
How to Build Your Credibility and Influence on LinkedIn
Let’s be honest, LinkedIn can feel overwhelming. There’s pressure to post regularly, say something insightful and somehow stand out in a sea of professionals all trying to do the same
How to Build a Strong LinkedIn Presence From Scratch
If I had to start LinkedIn from scratch today, I wouldn’t worry about my profile being perfect. I wouldn’t obsess over my banner image, my headline, or getting the right mix of connections. Those things matter, but they’re not the first thing I’d focus on. I’d focus on writing.
How to Create a Meaningful Women’s History Month and International Women’s Day Social Media Campaign
March is Women’s History Month and International Women’s Day on March 8 is an opportunity to celebrate the achievements and contributions of women in the workplace and beyond. It’s also an opportunity to highlight challenges that still exist and reinforce your company’s commitment to gender equity. A well-planned social media campaign can build community, foster engagement and showcase the women who help drive your company’s success. If you haven’t started yet, there’s still time to create something thoughtful and impactful.
How Anyone Can Build a Strategic LinkedIn Presence
Whether you’re looking to grow your business, attract clients or position yourself as a leader in your field, success on LinkedIn comes down to being intentional. That means showing up regularly, engaging thoughtfully and creating content that sparks real connections. Here’s how to do it.
Why Your “Good” Content Isn’t Getting Amplified And What to Do About It
If your content is not getting traction, the problem is probably not quality—it is misalignment with what your audience actually wants. People do not scroll social media looking for content to share. They are there to be entertained, stay connected or learn something useful. If your content does not fit into that experience, it will be ignored no matter how well written it is. The key is creating content that matches audience intent so it feels natural, not forced. Here is how to do it.