There’s something about fall that feels like a fresh start. Summer distractions fade, people settle back into routines and clients start thinking about what’s next. For lawyers, this is one
5 Types of High-Impact LinkedIn Content for Lawyers (and How to Use Them Strategically)
I talk to a lot of lawyers who want to be more active on LinkedIn but aren’t sure where to begin. They worry about what to say, whether anyone is
How Lawyers Can Use Personal Branding to Grow Their Careers
For a long time, personal branding felt like something reserved for influencers, entrepreneurs or marketing professionals. It didn’t feel like something lawyers needed to think about, especially those in big
How Building a Personal Brand Can Help You Grow Your Business
Personal branding is one of the most effective business development tools. It helps you get noticed, stay relevant and build stronger relationships. I know this first hand.
In today’s market
Why Most B2B Content Doesn’t Drive Results (And How to Fix That)
Most B2B content doesn’t do what it’s supposed to do. It gets published, posted and forgotten. It checks a box but doesn’t support sales. It doesn’t reflect what clients care
How to Share Your Media Features Without Turning People Off
Getting featured in the media is something of which to be proud. But how you share it with others on social media matters.
One thing you should avoid doing on
Mastering the Art of the Follow-Up: How to Turn Events Into Real Business Development Opportunities
You spent weeks or months planning the event. You invited the right people, chose a strong format and created the kind of setting where real conversations could happen. Maybe it
How to Make LinkedIn Part of Your Business Development Strategy
I talk about LinkedIn a lot. Not because I think it’s the answer to everything, but because I’ve seen how it can support real business development when it’s used
How I Took Control of My LinkedIn Profile and Turned It Into a Business Development Tool
Using LinkedIn strategically to grow my network, build my personal brand and bring in work has been one of the smartest things I’ve done in my career. I didn’t always
What Really Works on LinkedIn (And What Doesn’t)
I was recently invited to join LinkedIn’s Mastermind program — a behind-the-scenes training for a small group of the platform’s top creators. We heard directly from LinkedIn’s team about how the platform really works, what drives visibility and how to create content that performs without turning it into a full-time job.