Using the holidays in your social media strategy is a clever way to outshine your peers. You can demonstrate that you are a good corporate citizen and show that your firm and your lawyers have a bit of personality. Every holiday is an opportunity to do something creative and differentiating on social media (like the Fourth of July!). You can easily create and post a custom image to your social media channels using my favorite online graphic design tool for non-designers, Canva. This terrific site, which has an accompanying app, enables you to create perfectly sized graphics for social. Here’s how to incorporate “soft content” like the holidays in your social strategy from my latest JD Supra article.

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