In what might be the most important update for LinkedIn company pages to date, you can now see your actual LinkedIn company followers (this has been on my LinkedIn wish list for years). This new feature has been rolled out to users over the last few days.
This is huge for organizations. And was a big pain point for many company page administrators for years.
Administrators can now go to the Analytics tab, and click on the new “Followers” section. Scroll down and you can see exactly who follows your page and when they started following it. You can also directly click on the number of followers right underneath your LinkedIn company page header where your location and industry information resides (see image below).
I cannot stress enough the importance of this update to help you with learning more about who comprises your target audience. You can learn so much by looking at this data. You will see clients, competitors, former employees, colleagues, alumni, media, friends and family as well as others that may stump you who are following your page.
You will also get a more comprehensive sense of who your followers are so you can tailor your content better. You should also strategically connect with anyone who isn’t already a 1st degree connection.
You can access this from your mobile device by clicking the number of followers under your company name, industry and location.
Anyone who is following a company page should be aware that their identity is no longer anonymous.
While you can’t export the information yet, I have a feeling that’s coming soon, at least you have the data.
Here are some thoughts on what I think you should do now that you can see your company’s LinkedIn page followers.
- Make sure you are individually connected to each of them on LinkedIn.
- Look to see who is missing from the organizations of the individuals who are already following the company page and invite them to follow your company page (any employee can do this).
- Make sure you have the emails for each of your followers so they receive your email blasts
- Export the information – as I mentioned, this isn’t something that can be easily done right now, so it is a manual process. I would still do it so you have the names and companies of these individuals.
- Reach out to any company page followers with whom you haven’t been in touch in a while who could be a potential client or a referral source.
- It could provide an opportunity to reach out to new followers to thank them for following, while it also provide some more insight into who’s coming to your page, which could help to refine your posting and engagement processes.
If you have any quecould provide an opportunity to reach out to new followers to thank them for following, while it also provides some more insight into who’s coming to your page, which could help to refine your posting and engagement processes.stions, please reach out to me.