Using hashtags helps with increasing visibility of your posts on LinkedIn, but it’s crucial to check the number of followers of a hashtag before you use it.
Just changing a letter or abbreviating it can make a huge difference.
Don’t rely on the hashtag suggestions that LinkedIn provides, they’re based on content and AI – double check them first using the main search bar. There is no quick easy automated tool for this – YOU are the best resource.
Also remember that too many followers is not great because your content will get lost and too few followers is not great because no one will see it.
Use no more than 5 hashtags or LinkedIn will mark your post as spam, and well that defeats the purpose of posting!
Look at this example to see how just a few characters can make a big difference when it comes to using hashtags on LinkedIn. Consider this a special gift for my intellectual property lawyer followers!
If you find yourself writing about the same topics, you should make a list of the top hashtags in that area so that you can copy and paste them. This will make your life easier. Note that a hashtag will rarely lose followers but rather gain them.
I can’t stress the importance of researching permutations of hashtags before you use post them. You will see a huge difference in the discoverability of your content IF you take the time to do this!