Erinn Larson is the Director of Marketing & Business Development at Hirsch Roberts Weinstein LLP, a Boston-based boutique law firm specializing in employment law, labor law and litigation.

I met Virginia native Erinn through the Legal Marketing Association several years ago and invited her to be part of conference committee I was co-chairing. I was so impressed with Erinn’s work ethic, her poise, her creativity and her enthusiasm.

We stayed in touch long after that conference, and today, despite our age difference (yes, I’m much older), we learn from each other. We often partner together hosting Clubhouse rooms and other social media programs. She is not a big self promoter, so I am going to do that for her (and others) through this series.

Get to know more about Erinn in this Women Who Wow profile.

Tell us about your career path.

One of the interesting things about my career is that I’ve dabbled in many industries. Prior to working in the legal industry, I worked for an animal rights organization and before that I worked for a company that specializes in communications measurement. In college, I worked for a local women’s boutique. Honestly, working in different industries keeps me on my toes and allows me to learn a lot about the world.

“It’s okay to have self-doubts but don’t let that self-doubt consume you.”

Also, I would recommend to younger Erinn to start mediating sooner rather than later. My dad got me hooked on it last year, and it’s been a game-changer of taming the “monkey mind.”

How has social media helped you build your brand?
I love social media – I find it empowering. I see it as a way for folks to get to know me (and vice versa) – especially during lockdown when in-person events have been MIA. Whether I’m posting original content, retweeting someone, or liking a photo, I try to ask myself “does this reflect how I want folks to see me?”

Which woman most inspires you and why?
There are SO many! Kamala Harris, Taylor Swift and Amanda Gorman, to name a few! One thing they all have in common is they have used their voices to create positive change for other women.

Do you have any time-saving/productivity tips you can share with us?

I’m a big fan of writing everything down – sometimes in multiple places. Plus, the satisfaction of crossing off a to-do (after you completed it) is such a good feeling!

What do you think is the key for success in a role like yours?
I think determination and perseverance is key – every day isn’t easy, but if you believe in yourself, it makes things easier.

What advice would you give to women in your field?
Use your voice. There is only one of you!