I’m often asked the same few LinkedIn questions, so I thought it might be helpful to answer them in a new series on the blog.

Q: Should I “like” my own posts?
A: No! Don’t indulge in self-love. It may feel good at the moment, but it comes across as if you are trying to manipulate/take advantage of LinkedIn’s algorithm. It also seems like you’re just trying to increase your likes.

Q: Should I include a link to my website, posts, articles, etc. in other people’s posts?
A: No! Not unless you have asked for their permission to do so. It is bad LinkedIn etiquette to take people away from a post unless they have said it is okay.

Q: Should I mention others in my posts?
A: Yes, but only mention people who are directly associated with the post. Don’t engage in “mention-stuffing,” which is mass tagging people in a post – it’s bad form and can irritate folks if they are not interested in your post. This is essentially the equivalent of spamming someone on LinkedIn.

Q: Should I reply back to comments on my posts?
A: Yes! This dramatically helps post engagement and is how you build stronger relationships and your brand on LinkedIn. Reply to each comment and tag the person in the comment with the @ sign. Make sure you reply with something positive, thoughtful and thank the person for commenting on your post.

I hope this is helpful. Feel free to ask me more questions!