LinkedIn gives you so many reasons to reach out to people in your professional network through its notifications tab for new business jobs, referrals and branding opportunities.

Prompts such as individuals’ birthdays, work anniversaries and new jobs can serve as powerful catalysts to get back in touch with your connections.

I have seen these prompts lead to new business and reignited relationships time and time again.

I called these notifications “low hanging fruit” because they require very little effort on your part and they’re so easy to do, and can yield major benefits. We often overlook them when it’s just so basic sometimes.

You could say “Hey Jim I can’t believe it’s been 5 years since you joined X company! How are you?”

Or “Congratulations on the new role – how is it going so far?”

Or just a simple “Happy birthday – I hope you’re having a great day – would love to take you for lunch or a drink to celebrate.”

Sometimes the basic actions that take just minutes are the most impactful.

Having reasons to reach out to your connections is powerful.

Take a look at this video for more on this topic.