Many people go to events and conferences, and they don’t make the most of them. Me included.

Maybe we are checking our phones, maybe we are doing work, but a lot of the time we’re not actually maximizing the opportunities to learn and network.

Leveraging your attendance or participation at a conference on LinkedIn can help boost your professional brand, network and opportunities.

Here are some creative ideas on how to do that:

For Attendees

  • Daily Takeaways: Share daily takeaways or insights from each day of the conference. A short write-up or even a bullet-point list can be valuable for your network.
  • Quotes & Graphics: Share quotes from speakers in visually appealing graphics. Use tools like Canva to design them.
  • Live Updates: Use LinkedIn Live and Instagram stories to share real-time key learnings or event highlights.
  • Network Shoutouts: Give shoutouts to new contacts you’ve made or existing contacts you’ve met up with. A photo together can be a nice touch.
  • Panel Discussions: Start a discussion thread about a thought-provoking topic presented at the conference.
  • Slide Deck Highlight: Share a photo or screenshot of your favorite slide from the presentations you enjoyed or summarize them into infographics.
  • Post-Conference Reflection: After the event, post a comprehensive review. Highlight your key takeaways and anticipated industry trends.

For Speakers

  • Teaser Content: Before the conference, share snippets or teasers about your talk. This could be a slide, a quote or even a behind-the-scenes look at your preparation.
  • Ask for Input: Engage your audience by asking for their opinions on your topic before you present. It’s a great way to make your presentation more interactive and relevant.
  • Behind-the-Scenes: Share moments from the backstage, your preparation routine or your post-talk reflections.
  • Share Clips: If possible, share short video clips of your presentation’s highlights. Keep them brief and impactful.
  • Feedback Loop: After your talk, create a post asking for feedback, further questions or thoughts. Engage in the comments.
  • Slide Deck Sharing: If you’re comfortable, share your entire presentation deck or a link to it on LinkedIn. You can use platforms like SlideShare.
  • Expand on Q&A: If there was a Q&A session after your talk, you can select interesting questions and answer them in more depth in individual posts.
  • Written Content: Turn the core message or sections of your talk into articles or blog posts. Share these on LinkedIn to reach a broader audience.
  • Networking: Highlight and thank fellow speakers or attendees who impacted you during the conference.

Remember to use relevant hashtags, tag individuals and the conference organizers, and use high-quality images or graphics to enhance visibility and engagement.

All of these tips have been key to my success. Which of these resonates most with you?

Reach out to me for help with your content creation strategy.

Stefanie Marrone advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.

Over her 20+-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry. Connect with her on LinkedInTwitterYouTubeInstagramsign up for her email listand follow her latest writing on JD Supra.