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Stefanie M. Marrone

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Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external communications strategies, including media relations, branding, multi-channel content marketing and thought leadership campaigns. She has particular experience in helping B2B companies and their employees effectively utilize social media platforms such as LinkedIn, Twitter, Facebook and Instagram for business development, revenue generation and visibility.

Stefanie advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.

Over her 20-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry.

Connect with her on LinkedIn, Twitter, YouTube, Instagram,  sign up for her email list and follow her latest writing on JD Supra.

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Providing valuable content for free is one of the most effective strategies to build your brand and establish yourself as a subject matter expert. I’ve been doing this for years, and it has opened up new opportunities, enhanced my visibility and strengthened my network. Many people worry that sharing too much free content will reveal too much of their secret sauce and deter potential clients, but this perspective is shortsighted. In reality, when you generously share your knowledge, people are more likely to seek your expertise and assistance in implementing the great ideas you’ve provided!…

August might seem like a quiet month, but it’s actually full of marketing potential. Instead of taking a break, use this time to refresh your branding and connect with your audience in new ways. With fewer distractions and less competition, it’s an ideal moment to focus on strategic marketing efforts. Here are 15 practical strategies to help you make the most of August and set your business up for future success.…

Despite the popularity of video content, short-form videos on LinkedIn are still underused. Many professionals and businesses miss out on the potential to quickly and effectively engage their audience. Short-form videos can be a powerful tool on LinkedIn, offering a unique way to capture attention and deliver valuable information in a concise format. Here’s why short-form videos can make a big impact and how to create content that grabs attention right from the start.…

Asking for business is a crucial skill that many lawyers struggle with when it comes to building their practice. You’ve likely spent countless hours and resources developing a vast network of contacts, nurturing relationships, and building trust. Yet, despite all this effort, new business opportunities can still feel elusive. It’s frustrating to see all that hard work not translating into tangible results. The reality is that if you never ask for the business, all your time and energy might go to waste.…

When I first started using LinkedIn, I thought it was just a place to update my resume and connect with colleagues. But I quickly realized that it’s so much more than that. LinkedIn has become a powerful platform for building relationships, establishing authority and driving business growth. With over 1 billion members in more than 200 countries and territories worldwide, the opportunities on LinkedIn are endless. Here are some advanced strategies and tips I’ve learned to help you use LinkedIn to its full potential for your business development efforts.…

In today’s digital age, clients are more informed and skeptical of traditional advertising. They prefer real interactions and genuine connections over flashy ads and corporate speak. This shift means that social proof, especially client testimonials, has become essential in legal marketing. These testimonials help build trust and credibility, influencing potential clients’ decisions more effectively than traditional marketing tactics.
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As a lawyer, periods of downtime can feel unusual, especially when you’re accustomed to a busy schedule. However, these quieter moments provide a valuable opportunity to focus on business development and lay the groundwork for future growth. By strategically utilizing these lulls, you can turn them into productive, business-building moments that enhance your practice and prepare you for upcoming opportunities. Here’s how you can make the most of your downtime to enhance your business development and marketing efforts.

Creating video content can be daunting but short-form videos have become a powerful tool for connecting with audiences, building brand awareness and driving engagement. Whether you’re comfortable speaking directly to the camera or prefer alternative methods, there are various creative approaches to make engaging video content. Understanding the importance of short-form videos and leveraging different techniques can help you connect with people effectively and leave a lasting impression.…

I recently had the opportunity to sit down with Chad Colton, a seasoned litigator who helps Pacific Northwest companies and business owners navigate some of the most complex and high-profile coIn our Q&A, Chad discusses the inspiration behind his video series, the most impactful tips he has shared and his goals for the future.mmercial litigation cases.