September always feels like a turning point. Summer distractions fade, people settle back into routines and work picks up again. It’s easier to get someone on the phone, to schedule
Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external communications strategies, including media relations, branding, multi-channel content marketing and thought leadership campaigns. She has particular experience in helping B2B companies and their employees effectively utilize social media platforms such as LinkedIn, Twitter, Facebook and Instagram for business development, revenue generation and visibility.
Stefanie advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.
Over her 20-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry.
Connect with her on LinkedIn, Twitter, YouTube, Instagram, sign up for her email list and follow her latest writing on JD Supra.
September always feels like a turning point. Summer distractions fade, people settle back into routines and work picks up again. It’s easier to get someone on the phone, to schedule…
There’s something about fall that feels like a fresh start. Summer distractions fade, people settle back into routines and clients start thinking about what’s next. For lawyers, this is one…
Business development makes many lawyers uneasy. Approaching new potential clients, asking for meetings or talking about your services can feel awkward and intimidating. Many worry about coming across as pushy or unprepared. That nervousness doesn’t mean you lack skill or talent. More often, it means no one has shown you how to approach business development in a way that fits your style and feels natural.…
Business development isn’t an exact science. Still, many lawyers and professionals approach it like a checklist. They create a plan, send a few outreach emails, follow up and expect results…
I talk to a lot of lawyers who want to be more active on LinkedIn but aren’t sure where to begin. They worry about what to say, whether anyone is…
Getting quoted in the media helps build credibility and reinforce your expertise. It puts your name in trusted publications, often in front of people you want to reach but aren’t…
Many associates put off business development. They think it comes later, once they’ve made partner or have a book of business to grow.
But waiting means missing opportunities.
Business development…
For a long time, personal branding felt like something reserved for influencers, entrepreneurs or marketing professionals. It didn’t feel like something lawyers needed to think about, especially those in big…
For a long time, I thought business development meant asking for work. Making the pitch. Selling yourself. Trying to convince someone to say yes.
It felt uncomfortable. Forced. Like something…
Most people think building a successful career comes down to doing great work, being responsive and showing up when it counts. And yes, those things matter, but they’re not enough.