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Stefanie M. Marrone

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Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external communications strategies, including media relations, branding, multi-channel content marketing and thought leadership campaigns. She has particular experience in helping B2B companies and their employees effectively utilize social media platforms such as LinkedIn, Twitter, Facebook and Instagram for business development, revenue generation and visibility.

Stefanie advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.

Over her 20-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry.

Connect with her on LinkedIn, Twitter, YouTube, Instagram,  sign up for her email list and follow her latest writing on JD Supra.

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Tailored marketing strategies are essential for a law firm’s growth and visibility. For small- and mid-size law firms, with less resources and budget, this differentiation is crucial. With ever-evolving tactics, staying updated is essential. Stefanie Marrone and Chris Fritsch recently presented a webinar that delved into actionable marketing approaches tailored for small- and mid-size law firms. Stefanie and Chris delved into marketing strategies to ensure that small- and mid-size law firms are effectively positioned in the crowded legal market. Here’s a recap of the topics they covered.

Here's why LinkedIn should be the go-to platform for lawyers

In the digital era, savvy lawyers are turning to social media platforms that go beyond mere networking. Among these, LinkedIn stands out as a goldmine for attorneys seeking to not only cultivate professional relationships but also to carve a niche for themselves in the saturated legal market. LinkedIn is no longer just a digital resume or a hub to connect with old colleagues; LinkedIn is a dynamic platform where lawyers can showcase their expertise, engage with potential clients and foster business growth.…

Have you contemplated the significant advantages of hiring an outsourced marketing director/CMO for your law firm?

Marketing is a critical component in enhancing brand visibility, attracting potential clients and catalyzing business growth.

Yet, the common dilemma of many small to mid-size law firms and legal service providers is grappling with the limitations of their resources and time. This often impedes the execution of impactful marketing strategies. An outsourced marketing director, like myself, offers the ideal solution.…

Today, every law firm is inundated with advice on marketing and business development. From maintaining an active social media presence, to the importance of hosting webinars to the necessity of disseminating newsletters, there’s an overwhelming array of tactics being recommended to law firms at any given time to stay top of mind with their clients, prospects and other important audiences. But amidst this storm of suggestions, there lies a pivotal question often overlooked – “why” are we spending time doing any of these things?

Maximizing The Impact of Your Law Firm’s Webinar

Maximizing your law firm’s impact goes beyond the live webinar session. While webinars stand as essential tools for showcasing expertise and building client relationships, the real magic lies in the post-webinar strategy. Unlock opportunities to amplify client engagement and continue the momentum generated during the session. Dive deep into actionable steps to ensure enduring webinar impact and elevate your digital marketing strategy.…

The Legal Marketer's Guide to Building Influence with Lawyers

Discovering what clients truly want from their outside counsel is a priority for thriving law firms. Attending in-house counsel events has revealed that clients yearn for transparency, responsiveness, cost-efficiency, and a keen understanding of their business. Yet, many firms still fall short of these expectations. To foster long-term client loyalty and satisfaction, law firms must adopt a holistic, client-centric approach in every interaction. From the initial greeting to precise billing and communication practices, every touchpoint is an opportunity to solidify the attorney-client relationship. Dive into this article for insights from client-focused panels on refining and strengthening your firm’s approac…

With general counsel often at the helm of critical decision-making, understanding their content preferences can make a significant difference for law firms looking to secure new business or cement existing relationships. So, what do GCs genuinely want from law firm content, and how can law firms optimize their content for this pivotal audience? In this article, I delve into how to create content that will actually resonate with in-house counsel, including GCs.