Client Development

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In 2007, I joined the entrepreneurial firm McKee Nelson and had a transformative two-year experience. Initially thriving, the market crash in 2008 led to significant changes. However, the firm handled it with compassion and integrity, making tough but necessary decisions. Eventually merging with other firms, I left for more stability at Sullivan & Cromwell. My time at McKee Nelson was invaluable, as I built lifelong relationships with industry leaders and discovered my professional identity. This experience taught me crucial lessons in relationship building and networking.…

As the new year approaches, lawyers have a unique opportunity to chart a course for personal and professional success. It’s a time for setting meaningful goals and taking deliberate steps toward achieving them. In this blog post, I’ll explore a strategic approach to goal setting – one that goes beyond clichés – and provides actionable insights for making the coming year truly great.

Strategic content sharing is a powerful, yet often overlooked, technique for generating leads and building relationships. Whether via Linkedin or email, surprisingly, only a small fraction of professionals are utilizing this method effectively. The secret lies not in aggressive marketing or constant self-promotion, but in a more nuanced approach which enables you to showcase your expertise as well: strategic content sharing with prospects.…

LinkedIn, the undisputed titan of professional networking, has an astounding 900 million users globally, with a remarkable 80% being key decision makers in their respective businesses. This staggering statistic positions LinkedIn not just as a networking platform, but as a pivotal arena for professionals seeking to make impactful connections and drive business growth.

In this blog post, I will explore two highly efficient strategies that enable you to connect with your ideal clients on LinkedIn in just five minutes a day(!). These methods focus on direct engagement and smart utilization of LinkedIn’s algorithm, aiming to increase your visibility and impact without the need for constant posting, or a lot of time and effort.…

As we approach 2024, the significance of personal branding in the corporate world is becoming more apparent than ever. It’s not just a trend; it’s rapidly turning into a crucial element of corporate strategy.

Companies that overlook the importance of personal branding risk falling behind in the competitive race. Here’s why personal branding is a make-or-break factor for companies in 2024 and the three key strategies to build a robust personal brand.…

For many attorneys, the concept of business development may carry a certain amount of discomfort, conjuring images of cold calls and sales pitches. However, the core of business development in law is really about fostering relationships and providing value. By reframing your approach and proactively reaching out to your network, you can unlock new opportunities and bolster your practice. Let’s explore practical steps to enhance your client engagement and expand your professional reach.…

The power of staying top-of-mind with your professional network is so important for business professionals of all kinds – especially lawyers. The individuals who refer work to you are your bridge to new opportunities, and ensuring that you’re the first person they think of when an opportunity arises is crucial. But with a sea of professionals in similar fields, how do you ensure that your name stands out? The key lies in consistent communication and providing value that resonates with your referral sources.…

In the competitive landscape of law and professional service firms, client events, webinars and sponsorships are not just ancillary activities—they’re integral components of a firm’s growth and brand-building strategies. Yet, the ability to measure the return on investment (ROI) from these initiatives is often mired in complexity. By delving into the three pillars—revenue, relationships and reputation—firms can construct a robust framework to measure and maximize the effectiveness of their client engagement efforts.…

In the age of information overload, crafting compelling client alerts and articles is only half the battle for law firms and lawyers. The true challenge lies in ensuring that your carefully curated content doesn’t just blend into the background noise. To stand out, it’s vital to deploy strategies that not only capture attention but also foster meaningful connections with your audience, ultimately driving a higher return on investment and expanding your client base. Here’s how you can transform your client communications into a robust engine for business growth.…