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Legal Directories

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The One Thing Law Firm Clients Don’t Care if Their Law Firms Do

By Stefanie M. Marrone on August 9, 2021
Posted in Business Referrals, Client Development, Legal Directories, Public Relations
Awards

Newsflash – legal guide rankings aren’t going to get you clients. It’s just not the way in-house counsel hire lawyers anymore.

Sure these are nice awards to have – feathers…

The Social Media Faux Pas Many Lawyers Make This Time of Year

By Stefanie M. Marrone on June 2, 2021
Posted in Awards, Legal Directories
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It’s the most wonderful time of the year – the results of Chambers USA just came out and many lawyers and law firms are clogging up our social media feeds…

Beware of Shady Publications That Want Lawyers to Pay for Ads When Their Clients are Featured in a Magazine Profile

By Stefanie M. Marrone on May 26, 2021
Posted in Legal Directories, Marketing, Reputation Management
beware (1)

There are some legal publishers that have for years been engaging in annoying and intentionally confusing marketing practices that prey upon private practice lawyers at firms with deep pockets.

One…

The Supreme Court of New Jersey Issues New Guidance for Law Firms on Referencing Awards, Honors and Accolades such as Super Lawyers

By Stefanie M. Marrone on May 17, 2021
Posted in Awards, Legal Directories
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In what is a big game changer for the way in which law firms in New Jersey display awards and rankings such as “AV Preeminent,” “BV Distinguished,” “Super Lawyers,” “Rising…

A Valuable Resource to Help You Not Fall for Spammy Lawyer Awards and Rankings Submissions

By Stefanie M. Marrone on May 10, 2021
Posted in Business Development, Legal Directories, Marketing
Firmwise Spam

For all of those marketing folks and lawyers who ask whether an award or ranking is worth putting on your bio or even worth pursuing in the first place –…

Important Dates to Note for the 2021 New York Metro Super Lawyers and Rising Stars Process

By Stefanie M. Marrone on November 9, 2020
Posted in Legal Directories, Marketing
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No sooner did the 2020 New York Metro Super Lawyers and Rising Stars awards come out than the instructions for the 2021 process were sent to law firms.

I wanted…

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Five Secrets to Legal Directory Ranking Success

By Stefanie M. Marrone on September 28, 2020
Posted in Business Development, Legal Directories, Marketing

Despite the fact that most in-house counsel do not and will continue not to make their outside counsel hiring decisions based on directory rankings, they are still important as part…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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