Legal marketing

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Business development can sometimes feel like walking through a haunted house, especially in the high-stakes environment of big law. Just as you think you’re making progress, opportunities seem to vanish, conversations go cold and the outreach you thought was vibrant appears to drift into the business development graveyard. For legal marketers and lawyers, keeping outreach efforts alive is essential to sustaining growth and client relationships. Here’s how to avoid the dreaded graveyard and keep your business development initiatives breathing with life.…

Here’s the truth: if you’ve been invited to pitch, they already know you’re qualified. Instead of spending your time proving your worth, you need to focus on building a relationship, understanding their needs and showing how you can provide solutions.

While pitch materials, like bios, decks or brochures, are nice to have, they’re often skimmed at best. The real opportunity lies in the conversation and connection you build with the potential client. So, how do you shift your approach to make a lasting impact?…

If you’re a legal business development or marketing professional, you’ve probably felt the frustration of not having direct access to the existing clients you’re trying to engage or the prospects you’re aiming to secure as new clients. It’s like trying to solve a puzzle with missing pieces. How do you create the perfect pitch when you don’t know exactly what the client needs? How do you build relationships when you can’t even get in the same room? These are real challenges but they’re not impossible to overcome.…

Make August Count 15 Essential Marketing Strategies

August might seem like a quiet month, but it’s actually a great time to boost your marketing efforts. Instead of taking it easy, use this month to fine tune your branding and expand your business reach. Here are 15 practical marketing actions you can take in August that will pay off now and set you up for success later.…

As a lawyer, periods of downtime can feel unusual, especially when you’re accustomed to a busy schedule. However, these quieter moments provide a valuable opportunity to focus on business development and lay the groundwork for future growth. By strategically utilizing these lulls, you can turn them into productive, business-building moments that enhance your practice and prepare you for upcoming opportunities. Here’s how you can make the most of your downtime to enhance your business development and marketing efforts.

I recently had the opportunity to sit down with Chad Colton, a seasoned litigator who helps Pacific Northwest companies and business owners navigate some of the most complex and high-profile coIn our Q&A, Chad discusses the inspiration behind his video series, the most impactful tips he has shared and his goals for the future.mmercial litigation cases.

Bringing a new lateral into your law firm is a major investment, and it’s important to get it right for both the new hire and the firm. A solid marketing plan is key to making sure their transition is smooth and successful. Effective marketing helps the new lateral establish their presence, build their network, and become a valuable asset to the firm and the industry. This means updating profiles, using social media smartly, connecting with clients and industry contacts, and continuous business development. Here’s a detailed plan with actionable steps to help you get started and ensure your new hire’s success.…

In the 20-plus years I’ve been a legal marketer, one of the most common missteps I’ve seen is law firms operating without a clear marketing strategy. This often leads to fragmented efforts that fail to produce consistent results. In today’s competitive legal market, a robust marketing strategy is essential for law firms of all sizes to stand out and keep and attract clients.…