Before someone reaches out, they usually take a minute to look you up. They read a few things. They see what comes up. They try to get a sense of
How Lawyers Can Get Quoted in the Press Without Hiring a PR Firm
Getting quoted in the media helps build credibility and reinforce your expertise. It puts your name in trusted publications, often in front of people you want to reach but aren’t
What the Viral Coldplay Concert Moment Teaches Us About Reputation, Leadership and Visibility
If you’ve been online recently, you’ve probably seen the video from the Coldplay concert that went viral. A man and a woman, both executives at the same company, were caught
Becoming a Strategic Partner: How to Elevate Your Role Across Your Firm
If you work in legal operations, business development, recruiting marketing or another staff role in a law firm, you probably know what it feels like to be seen as the
How to Share Your Media Features Without Turning People Off
Getting featured in the media is something of which to be proud. But how you share it with others on social media matters.
One thing you should avoid doing on
How to Turn LinkedIn into a Smarter Business Development Tool
LinkedIn has been one of the most effective tools I’ve used and taught others to use to build relationships, grow visibility and bring in business. But many professionals still treat it like an online résumé instead of using it as a platform for connection and opportunity.
How Law Firms Can Turn Their Content Into Media Coverage
A lot of law firms and professional services companies are sitting on great content that never really goes anywhere. It’s buried on the blog, sent out in an alert or maybe posted once on LinkedIn, and that’s it. Which is a shame because it could be doing so much more to build visibility, strengthen credibility and spark new opportunities.
How Law Firms and Lawyers Can Get More Value From Their Article Placements
Getting an article published in an industry publication is a big accomplishment, but too often, law firms treat it as a one-and-done effort. The real value comes from what happens next. A well-placed article should be the start of an ongoing strategy – one that reinforces thought leadership, deepens client relationships and generates business opportunities.
Stand Out in Your Chambers Announcements: How to Share Your Success Without Sounding Like Everyone Else
‘Tis the season for announcing your Chambers rankings! While it’s perfectly acceptable to share the good news about being ranked in Chambers, the way you convey this information can make a huge difference in how your audience perceives and engages with your announcement. To stand out and increase engagement, it’s essential to focus on your audience, provide value, be human and show versus tell. Most importantly, avoid sounding boastful. Instead, put your clients and audience at the center of your message.
12 Secrets of Ranking in the Chambers Legal Guides
Chambers and Partners is the gold standard in legal rankings, evaluating and ranking law firms and lawyers worldwide. Its rigorous methodology includes independent research, client feedback and interviews with legal professionals. Achieving a Chambers ranking can significantly boost the visibility and reputation of a law firm and its lawyers, and attract high-caliber clients. However, securing and maintaining this prestigious recognition requires strategic effort and consistent excellence. Here are the secrets to achieving and sustaining that coveted ranking.