Law firms should always be looking for innovative ways to engage their clients, prospects and referrals and get the most out of their marketing efforts. I frequently work with lawyers and business professionals to enhance their marketing and business development strategies. One of the most effective, yet often overlooked, methods to achieve this is by repurposing content from successful webinars.
Providing valuable content for free is one of the most effective strategies to build your brand and establish yourself as a subject matter expert. I’ve been doing this for years, and it has opened up new opportunities, enhanced my visibility and strengthened my network. Many people worry that sharing too much free content will reveal too much of their secret sauce and deter potential clients, but this perspective is shortsighted. In reality, when you generously share your knowledge, people are more likely to seek your expertise and assistance in implementing the great ideas you’ve provided!
August might seem like a quiet month, but it’s actually full of marketing potential. Instead of taking a break, use this time to refresh your branding and connect with your audience in new ways. With fewer distractions and less competition, it’s an ideal moment to focus on strategic marketing efforts. Here are 15 practical strategies to help you make the most of August and set your business up for future success.
Despite the popularity of video content, short-form videos on LinkedIn are still underused. Many professionals and businesses miss out on the potential to quickly and effectively engage their audience. Short-form videos can be a powerful tool on LinkedIn, offering a unique way to capture attention and deliver valuable information in a concise format. Here’s why short-form videos can make a big impact and how to create content that grabs attention right from the start.
Asking for business is a crucial skill that many lawyers struggle with when it comes to building their practice. You’ve likely spent countless hours and resources developing a vast network of contacts, nurturing relationships, and building trust. Yet, despite all this effort, new business opportunities can still feel elusive. It’s frustrating to see all that hard work not translating into tangible results. The reality is that if you never ask for the business, all your time and energy might go to waste.
When I first started using LinkedIn, I thought it was just a place to update my resume and connect with colleagues. But I quickly realized that it’s so much more than that. LinkedIn has become a powerful platform for building relationships, establishing authority and driving business growth. With over 1 billion members in more than 200 countries and territories worldwide, the opportunities on LinkedIn are endless. Here are some advanced strategies and tips I’ve learned to help you use LinkedIn to its full potential for your business development efforts.
In today’s digital age, clients are more informed and skeptical of traditional advertising. They prefer real interactions and genuine connections over flashy ads and corporate speak. This shift means that social proof, especially client testimonials, has become essential in legal marketing. These testimonials help build trust and credibility, influencing potential clients’ decisions more effectively than traditional marketing tactics.
As a lawyer, periods of downtime can feel unusual, especially when you’re accustomed to a busy schedule. However, these quieter moments provide a valuable opportunity to focus on business development and lay the groundwork for future growth. By strategically utilizing these lulls, you can turn them into productive, business-building moments that enhance your practice and prepare you for upcoming opportunities. Here’s how you can make the most of your downtime to enhance your business development and marketing efforts.
If you’re new to LinkedIn and unsure where to start, don’t worry! Setting up your LinkedIn profile, building your network and making the most of the platform can feel overwhelming, but with a few simple steps, you can get on the right track. Here’s a guide to help you build a strong LinkedIn presence from scratch.
Creating video content can be daunting but short-form videos have become a powerful tool for connecting with audiences, building brand awareness and driving engagement. Whether you’re comfortable speaking directly to the camera or prefer alternative methods, there are various creative approaches to make engaging video content. Understanding the importance of short-form videos and leveraging different techniques can help you connect with people effectively and leave a lasting impression.