Using holidays such as the Fourth of July is a great way to break up business content, showcase your culture and show your softer side on social media. These types
How to Create an Effective Social Media Post to Commemorate Fourth of July
Five Steps to Grow and Nurture Your LinkedIn Presence and Network
What do LinkedIn and a plant have in common? Well, think of LinkedIn like a plant that needs care and nurturing in order to grow and flourish.
That means not
Women Who Wow: Elise Holtzman
As president and founder of The Lawyer’s Edge, Elise Holtzman helps clients, including legal organizations and individual attorneys, achieve professional and personal success by providing highly customized professional development
New LinkedIn Feature: How to Add a URL Link to Your Profile
Here’s a new LinkedIn feature you may not know about: You can now add an external clickable URL link in the top area/introductory section of your profile.
It’s a visible
How Law Firms Can Support Women After the Overturning of Roe v. Wade
This is a PSA to law firms to shift their messaging and pro bono efforts in the wake of the overturning of Roe v. Wade.
Boastful, self-serving social media posts
10 Easy and Effective Ways to Take Your LinkedIn Presence to the Next Level
The summer is a great time to hit the reset button on your marketing efforts and focusing on LinkedIn should be an integral part of that.
Today, LinkedIn should be
How to Write Better Client Alerts and Blog Posts
One of the most effective marketing strategies for lawyers is writing client alerts and blog posts on a regular basis. Publishing content like this establishes you as a thought leader
Why Storytelling is Key to Content Marketing Success Today
Each of my highest rated posts on LinkedIn have one thing in common. I shared a story in them. I used storytelling to connect with my network. I stood out
Why You Should Always Assume Good Intent With Others
Remember that no one’s life is perfect. And no one has it all together. No matter what it looks like on the outside. But we still have to soldier on
Easy Ways for Lawyers to Generate New Business
I was talking to a lawyer recently who shared with me a story I hear too often. His client’s longtime in-house legal team changed when the general counsel left his