Regardless of the size of your law firm, maintaining connections with former employees is crucial and establishing an alumni relations program is an effective strategy to achieve this. Despite the potential benefits, many firms overlook the importance of such programs or have yet to see significant returns on their investment. From my experience managing alumni relations programs at some of the top law firms in the United States, I’ve learned a lot about the advantages of an alumni relations program and how to set up a successful alumni program.
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Cultivating Growth and Connection: The Power of Alumni Relations in Law Firms
In the legal industry, where relationships and networks are pivotal, an alumni relations program is not just an ancillary activity but a strategic necessity for law firms of all sizes. Despite its immense potential, many firms remain either unaware of the benefits of implementing an alumni relations program or have yet to fully harness its power.
The good news is that it’s never too late to start an alumni relations program at your law firm.
In this blog post, I will underscore the multifaceted advantages of a robust alumni relations program and provide a detailed roadmap for implementing an effective one at your firm.…
How to Leverage Alumni Relations for Law Firm Growth and Success
Alumni relations is a powerful yet often underutilized aspect of law firm marketing and business development. Maintaining a robust network of former attorneys and staff can yield numerous benefits, from enhancing brand reputation to talent management to generating new business opportunities. In this article, I will explore how to establish a successful law firm alumni relations program and how such a program can foster long-lasting relationships and leverage alumni connections to propel your firm’s growth and success.…
How Law Firms Can Turn Their Alumni Into Clients
In an increasingly competitive legal landscape, law firms are recognizing the untapped potential of their alumni networks. These are not just former colleagues; they are ambassadors, potential clients and powerful connectors.
Leveraging the goodwill, shared experiences and mutual respect inherent in these relationships can open doors that cold outreach simply cannot. However, converting these connections into tangible business opportunities demands more than a cursory annual newsletter or a generic alumni event.
It calls for a holistic approach that blends authenticity with strategy and a commitment to providing real value at every touchpoint. Here are some ways to harness the strength of your alumni network and translate it into business opportunities for your firm.…
How to Create an Effective Alumni Relations Program
It doesn’t matter how big or small your firm is, if you have employees who have left with whom you want to keep in touch, you should consider creating an alumni relations program. Many firms aren’t investing in creating these programs or the programs they have may not have yielded real ROI quite yet. In this article, learn about the benefits of having an alumni relations program and how to create an effective one at your firm.…
Why Creating an Alumni Relations Program is One of the Best Investments You Can Make in Your Law Firm
My first law firm job 20 years ago was overseeing the alumni relations program Paul, Weiss, Rifkind, Wharton & Garrison LLP – my favorite former employer). Back then we had…
How to Effectively Build Stronger Relationships with Your Alumni That Can Lead to New Business and More
If your alumni relations program is not a priority for your marketing, recruiting and business development efforts for 2022, it should be!
Here are some ideas for how to creatively…
Why It’s Important to Cultivate Your Alumni Network
In 2007, I joined a young, entrepreneurial firm, McKee Nelson. In two short years there I learned more than I ever could have imagined. The market was booming and the…
20 Ways to Build Your Brand and Ramp up Your Personal Marketing During Downtime
Is your engagement down on social media, email opens, webinar attendance and in your marketing efforts in general? Mine is too – don’t stress about it. It’s summer, so it’s …
Six Reasons Why Your Law Firm Should Have an Alumni Relations Program
A strong alumni relations program at your law firm is a mutually benefical relationship that helps both law firms and your former employees.
As I shared on the recent How …