This is not the year to take a break from social media during the summer. Instead this is the time to focus on your business development and branding efforts.

I don’t know anyone right now especially (or ever) who would say they have enough clients or work. I think everyone is nervous about the economy, the ability to maintain their current volume of work, bring in future clients and support their people.

That being said, it’s incredibly important to ensure your current clients are happy and that you are consistently generating new sources of leads and referrals.

Here are 25 ideas on how to do that, which now involves shifting your strategy from in-person networking and client entertaining to having a strong online presence and thought leadership platform. If you have never used LinkedIn, written an article or blog post or spoken at a webinar, now is the time to pivot to doing all of these. It is never too early or late to start marketing yourself or your firm.


Continue Reading 25 Ways to Boost Your Business and Brand During Summer Downtime

I am thrilled to be featured in a recent Practising Law Institute (PLI) #inSecuritiesPod podcast along with the brilliant Deborah Farone.

In the podcast, Deborah and I discuss the strategies and tactics we each leverage to help law firms, individual attorneys and practitioners build thriving practices. We delve into how firms and lawyers can

I’m often asked how to make a real impact on your branding and revenue generation efforts with social media, and it’s quite simple, requiring little to no investment. Social media is a powerful tool, especially now.

  1. Every post should contribute something of value and regularly create engaging, timely and helpful content
  2. Use metrics to refine

Join me for the virtual Social Media Master Class on April 9 at 1pm ET!

While we may not be able to gather in person and in groups, online networking and content marketing is still very much available to you to market your firm and yourself. Distance learning is a great tool for all of

Please join me for an Expert Webcast tomorrow, March 19, from 1pm to 2pm PDT on “Effective Thought Leadership and Communication Strategies in the Time of a Global Crisis.”

I’ll be joined by Anna Spektor, Founder and CMO of Expert Webcast and Alex Kasdan, Senior Advisor and host of Expert Webcast and Senior Managing Director,

A great way to cultivate relationships is by becoming active in bar associations and key groups in your practice area or industry. 

Join a committee or take on a volunteer role. This type of work can help you become more visible in the field and lead to introductions and connections who can become clients or

Talk about client service! What a great idea from Orrick, Herrington & Sutcliffe LLP to create an online portal for their clients to easily earn CLE credits. This is how you provide true, value-added benefits to your clients while showcasing the expertise of your lawyers. Making something like this available to your alumni is also