In 2007, I joined a young, entrepreneurial firm, McKee Nelson. In two short years there I learned more than I ever could have imagined. The market was booming and the
Why It’s Important to Cultivate Your Alumni Network
20 Ways to Build Your Brand and Ramp up Your Personal Marketing During Downtime
Is your engagement down on social media, email opens, webinar attendance and in your marketing efforts in general? Mine is too – don’t stress about it. It’s summer, so it’s
Six Reasons Why Your Law Firm Should Have an Alumni Relations Program
A strong alumni relations program at your law firm is a mutually benefical relationship that helps both law firms and your former employees.
As I shared on the recent How
How to Never Run Out of Content Ideas for Your LinkedIn Company Page
Do you have a shortage of content for your LinkedIn Company Page? Well you shouldn’t. Because as Air Supply says, you can really make content out of nothing at all
Why You Should Create an Alumni Relations Program at Your Law Firm
There are endless benefits for you (the law firm) and your alumni to stay in touch with each other.
It’s a mutually beneficial relationship.
It doesn’t matter how big or
Five Ways to Build a Strong an Alumni Relations Program at Your Law Firm
Creating a lifelong relationship with your alumni is important for law firms of all sizes.
Alumni have unique and tremendous value to your organization from a business development, recruiting and
How to Create a Successful Law Firm Alumni Relations Program
Law firm alumni are among the most important referral, new business and recruiting sources as well as brand ambassadors.
Law firms of all sizes have alumni – yet many firms
Why Your Law Firm Needs an Alumni Relations Program and How to Create One
My first law firm job 20 years ago was overseeing the alumni relations program at Paul, Weiss, Rifkind, Wharton & Garrison. Back then we had a hard copy alumni contact
How to Cultivate Your Alumni Network to Build Your Brand and Business
In 2007, I joined McKee Nelson, a young, entrepreneurial firm. In two short years there I learned more than I ever could have imagined. The market was booming and the
Women Who Wow: Michelle O’Driscoll
Michelle O’Driscoll has been in the legal marketing industry for more than 30 years, which means she’s pretty much seen and done it all.
As the Senior Business Development Manager at Sheppard Mullin LLP in San Francisco, Michelle is responsible for leading strategic practice group and industry team marketing initiatives to help lawyers increase their revenue and expand visibility.
In her bio, she calls herself “results-oriented, a connector and a “doer” and a critical member of any marketing SWAT team” which I think is clever and terrific.
Michelle previously worked in marketing roles for Bingham McCutchen, Sedgwick and Heller Ehrman. She is the mother of identical twin sons and co-authored the popular book “Play Around the Bay: A Guide to Bay Area Outings for Families with Young Children,” first published in 1999.
Learn more about her in this Women Who Wow profile.