For a long time, my hair routine didn’t require much thought. I used what I liked. I washed when it felt necessary. I didn’t think about how products interacted with
How to Build a Brand People Trust
Most professionals think personal branding means posting constantly and talking about their accomplishments. That’s why the whole concept feels forced. It sounds like a never-ending pitch.
A personal brand is
Your Starter Guide to Becoming Known in Your Industry
Building a personal brand isn’t something most people plan. It often starts with a simple idea, wanting to be recognized for good work, to connect with the right people and
How to Build and Sustain a Litigation Pipeline
Litigation work ebbs and flows. Some stretches move quickly while others slow down enough to give you space to think about what’s next. Those quieter moments can be valuable if
How to Stop Feeling Nervous About Business Development
Business development makes many lawyers uneasy. Approaching new potential clients, asking for meetings or talking about your services can feel awkward and intimidating. Many worry about coming across as pushy or unprepared. That nervousness doesn’t mean you lack skill or talent. More often, it means no one has shown you how to approach business development in a way that fits your style and feels natural.
What the Viral Coldplay Concert Moment Teaches Us About Reputation, Leadership and Visibility
If you’ve been online recently, you’ve probably seen the video from the Coldplay concert that went viral. A man and a woman, both executives at the same company, were caught
How to Master the Art of Giving a Compliment (And Why It Matters)
There are few things more powerful in business or life than a well-timed, sincere compliment.
I’ve seen it open doors, start conversations, strengthen relationships and shift the entire energy of
How to Go from Doer to Strategic Partner When You Work in a Law Firm
In most law firms, if you work in marketing, business development, recruiting or operations, you’re seen as the person who gets things done. You handle the details, manage the timelines
How Lawyers Can Write a Great Bio: A Guide for Every Stage of Your Career
Your bio is one of the most overlooked yet powerful tools in your professional toolbox. It’s often the first thing someone sees when they look you up online. It lives on your firm website. It shows up in pitch materials. It’s linked in speaking engagements and event write-ups. It’s also usually the top result when someone Googles you. And yet, so many lawyers treat it as an afterthought.
Why Personal Branding Matters More Than Ever
In a world where your next job, client or opportunity might come through a Google search or a LinkedIn profile visit, personal branding has never been more important. Personal branding isn’t about being an influencer. It’s not about selfies or follower counts. It’s about visibility, credibility and consistency.