Before someone reaches out, they usually take a minute to look you up. They read a few things. They see what comes up. They try to get a sense of
How to Strengthen Your Presence in AI Search Results and Stand Out in a Crowded Market
When someone is thinking about who to hire, the process usually starts before any outreach happens. Referrals still matter, but they’re often just one part of how people make decisions
How to Build a Brand People Trust
Most professionals think personal branding means posting constantly and talking about their accomplishments. That’s why the whole concept feels forced. It sounds like a never-ending pitch.
A personal brand is
How Having a Strong Presence Helps Lawyers Lead in Their Markets
Law firms work in a market where clients have no shortage of options. Many firms talk about themselves in similar ways and many lawyers have backgrounds that look alike. Nearly
Your Starter Guide to Becoming Known in Your Industry
Building a personal brand isn’t something most people plan. It often starts with a simple idea, wanting to be recognized for good work, to connect with the right people and
How to Turn Conference Connections into Real Opportunities
Conferences can be a blur of name tags, quick handshakes and packed agendas. You meet interesting people, hear a few great ideas and promise to stay in touch. For a
How to Write LinkedIn Posts People Actually Read
One of the easiest ways to lose someone on LinkedIn is to sound like everyone else.
I see it every day. Professionals with great ideas and insights spend time crafting
What Really Works on LinkedIn Today
I’ve been on LinkedIn long enough to see just about everything. The follower milestones. The endless humblebrags. The generic advice that sounds like it could have been written by anyone.
10 LinkedIn Nightmares That Could Be Hurting Your Profile
Is your social media profile a treat or a trick? Halloween may be full of spooky surprises, but you don’t want your online presence scaring away potential connections or clients. From ghostly engagement to frightfully boastful posts, even seasoned professionals can fall into some common social media traps. If you’re ready to exorcise the mistakes that haunt many profiles, grab your digital flashlight and read on. These tips will help keep your social media presence more sweet than scary, ensuring that your profile shines in the best light, no costumes required.
Why Executive Voices on LinkedIn Matter More Than Ever
More companies are starting to see just how powerful their executives’ voices can be on LinkedIn. A strong presence from leadership is no longer just about sharing news or attracting