In this article, I explore how to use the holidays in your social media strategy to fill in gaps in your content calendar throughout the year.
Every holiday is an opportunity to do something creative and differentiating on social. Featuring major holidays is a no brainer, such as the upcoming Fourth of July holiday, but lesser known ones can also make for great posts. Using the holidays in your social strategy is a clever way to demonstrate that your firm and lawyers have personality. It can get very monotonous to constantly post about your victories, events and firm news. You can easily create and post a custom image to all of your social channels to bring each post to life using my favorite online graphic design tool for non-graphic designers, Canva.com. Learn more.