The quieter days of summer are a great time to make enhancements to your marketing and business development efforts – especially when it comes to your LinkedIn profile. A robust and complete profile enables you to put your best professional self forward, which will strengthen your brand and help you achieve your personal LinkedIn goals. LinkedIn is the most important social media channel for professionals in any field, so your time is well spent investing in fine-tuning your profile. Also, LinkedIn enables you to nurture relationships and build your brand more easily and efficiently than ever before, giving you another reason why you should take the time to build a strong LinkedIn profile that reflects who you are and what you do.
So, let’s get back to basics and get the most important fundamentals of LinkedIn under our belts with tips from an article I wrote for JD Supra on how to build a stronger LinkedIn profile.