Hashtags are great tools to help your content become discoverable and to build your brand and business (especially on LinkedIn), but only if you’re using the right ones.
If you’re writing about the coronavirus and posting content to LinkedIn, you should be using hashtags so your content can be amplified and have a stronger impact.
Please only write content that will educate and help at this sensitive time – otherwise you can seem insensitive and out of touch, which can greatly hurt your brand. Also don’t use this time as an outright way to market and build your business – help others with useful content and webinars.
Here are the trending (and not so trending) hashtags on the coronavirus with the number of current followers (of course the higher the number of followers the better, but hashtags with millions of users can bury your content, so it’s important to strike the right balance). Note, the number of followers fluctuates daily.
- #riskmanagement (over a million followers!)
- #coronavirus (44,719 followers)
- #Covid19 (6219 followers)
- #CrisisCommunications (9495 followers)
- #corporatecommunications (12,691 followers)
- #internalcommunications (9335 followers)
- #crisismanagement (6189 followers)
And if you work in the legal field it’s worth adding these:
- #lawfirms (48,054 followers)
- #lawyers (43,191 followers)
- #legalmarketing (1644 followers)
Note – #lmamkt only has 95 followers
Don’t bother using
- #nxovid19 (229 followers)
- #pandemic (120 followers)
- #crisiscomms (99 followers)
- #crisisresponse (140 followers)
- #coronavirusawareness (15 followers)
- #crisisplanning (21 followers)
Stay safe and listen to the CDC guidelines (wash your hands for 20 seconds with soap and water). My thoughts are with all of those affected by this terrible virus.