I’m really excited to hear that Instagram is planning to offer users an option to simulcast live streams on Facebook, essentially broadcasting to your audiences on both platforms at the same time. This is welcome enhancement to both platforms and makes it easier for users to post once and publish everywhere, and reach a wider audience.
As Social Media Today reported, this enhancement can greatly expand your live-stream reach, and make it a more appealing option. Right now, you have the capacity to save your Instagram Live stream to your camera roll after the completion of your broadcast, which you can then re-post to other platforms as you see fit, but this would make it possible to facilitate more engagement with the active stream, and maximize your efforts.
You can already post the same photo and story to Facebook from Instagram, but users were unable to do that with videos.
u can also now view Instagram Live streams on desktop PCs and you can see how the potential of Instagram Live is expanding. With live video being the closest thing we currently have to real-life social interaction, streaming tools have seen a new boom, with Zoom, Houseparty and even Facebook’s own video calling tools seeing massive growth over the last month.
I’ll keep you updated on this!