Social media success is about what you post and when you post. Here are a few quick tips to improve your social media efforts.
- Address the pain points and important issues of your target audience in posts
- Tag others in posts using the @ sign
- Be helpful not boastful
- Post once a day to stay top of mind
- Add a call to action/link back to your website
- Use a mix of written thought leadership, video and podcasts to appeal to a wider audience
- Keep posts succinct and to the point
- Use hashtags (but make sure they’re the right ones)
- Always include an image with each post which will help get it noticed in others’ feeds
- Monitor what your competitors are posting for inspiration on future posts
- Get your employees comfortable with sharing social posts to tap into their valuable networks
- Study your analytics to look at which posts did well (or not) and create more of the posts that resonated with your audience
- Make a content calendar to help track posts and to easily reuse and repurpose content
- Post at the times of day when your followers are on social
- Don’t feel like you have to be on every social platform – be focused