If you’re not using social media professionally, you should be. Especially with the pandemic throwing a curveball into our lives over the past seven months and making online networking and branding more important than ever before

Here are a few benefits (and reasons) to incorporate social media into your marketing and business development strategy.

  • It’s cost-effective
  • It helps you disseminate information quickly and effectively
  • It gives you another way to highlight your organization and people (think featuring bios, practice groups, case studies, firm history, a TBT or FBF campaign to showcase old photos) – I call this owned media
  • It is an effective branding, recruiting and lead generation tool
  • It helps you stay top of mind with your network and other important audiences
  • It compliments your other marketing/business development efforts (use social media to help amplify your initiatives)
  • It helps to establish your organization and employees as thought leaders
  • It builds credibility
  • It gives you an opportunity to be authentic
  • It helps your search engine optimization

I can’t stress the importance of staying top of mind in a crowded marketplace with clients, prospects, recruits and the media – especially during this extraordinary time of social distancing. Social media, when done right, enables you to do that at a very low or no cost.

Remember when crafting your social strategy to only focus on the social channels where your clients and prospects are. There’s no reason to be posting content on channels where your target audience won’t see it – that’s a waste of your time and effort.

I’d love to hear how your content creating is going. Feel free to reach out to me!