Implementing a Meet the Team social media campaign is a good idea for any company, both large and small.
These posts are evergreen content – meaning they can be used at any point during the year to fill in lulls in your editorial calendar.
They are also great ways to introduce new employees to your followers as well as to give extra shout outs to employees going the extra mile. It’s really important today to give your followers and clients a peek “behind the curtain” – and this can be done by showcasing what it’s like to work at your company and who the people are who work at your company.
These posts can humanize your brand, help your clients and customers better connect with and make a deeper connection with your brand and its employees, create opportunities for more engagement on social media because your employees will often share these posts and their followers will engage with the post too. They also can help boost your company culture and morale and create stronger bonds with your employees.
Types of Meet the Team Posts
- New employee (shows growth in the company and makes your new hires feel welcome)
- Celebration of a promotion, certification or exceeding a goal
- The first 90 days – a look at how it’s going after a few months with the organization
- Celebration of a work anniversary
- Highlighting an employee who does interesting community service/public service work outside of the company
- Just because – this is a category for everyone else who doesn’t fall in the categories above who you’d like to spotlight
Sample Questions to Ask Employees (ask them to choose three from the below to keep it short and social media friendly).
- How long have you been with X organization?
- Why did you join X organization?
- How do you achieve success in your role?
- What is the best advice you’ve ever received?
- Do you have a mentor? If so, tell us about them.
- Tell us about your career path.
- What do you love most about what you do?
- Tell us a surprising or a fun fact about you.
Make sure to tag the featured employee in the post on social media and create an accompanying visual that includes their headshot and a snippet of their quote (see the sample I created in this post for inspiration).
These kinds of posts are terrific content for recruiting purposes, so a good place to house them would be in the recruiting section of your web site.
This is the perfect kind of content to post on Instagram and Facebook, in addition to LinkedIn and Twitter, as candidates who are researching companies often look at Instagram and Facebook in their company research process.
Make sure to choose employees at all levels of your organization so you have a broad cross-section of perspectives represented in this series. Try this out and let me know how it goes!