I keep seeing people make the same mistakes on LinkedIn – don’t make these them too, which will guarantee no one will see your posts.

  • Don’t mass tag people in your posts, especially if they have nothing to do with your post. You may think it will help alert your connections about your post or spark conversation about it, but it has the opposite effect. It annoys them. They can then mark you as spam or unsubscribe from you.
  • Don’t overuse hashtags – this means don’t use more than 5 hashtags per post. If you do, LinkedIn will mark your post as spam. Have you ever seen a post with tons of hashtags get a lot of likes and engagement? Nope. Hashtags are meant to help categorize and bolster your posts but don’t abuse them.

Speaking of hashtags, always check the number of followers they have in the main search bar before you use them (too many or too few aren’t great). Always put hashtags at the end of the post – it makes it easier to read body copy.

Below is an example of what not to do with hashtags – there are too many, some are too general and they weren’t researched.

Hashtags and tagging are great tools to increase the visibility of your posts IF you use them right.

What else would you add?