Using hashtags in social media marketing – especially LinkedIn – will make your content more discoverable, help build your brand and help you connect with business professionals, recruits and others who may be interested in your company. Yet hashtags are among the most misused and misunderstood tools, especially on LinkedIn.
Today it is crucial that businesses of all sizes learn the basics of hashtags in order to effectively take advantage of all that LinkedIn has to offer for both company pages and individuals.
I hope you will join me for a free webinar on June 9 at 12:30pm ET where you will learn:
- Why you should use hashtags
- How to choose the right hashtags
- When and how to use hashtags
- The different types of hashtags (event hashtags, campaign/company hashtags, topic-based hashtags, hashtag holidays, expressive hashtags)
- The importance of @ mentions
- The best way to track hashtags for future use
- The do’s and don’ts of hashtags