LinkedIn Company Page administrators can now create a LinkedIn newsletter on LinkedIn company pages.
I’ve been talking about the power of LinkedIn newsletters for individuals, and now organizations can tap into this powerful communications tool too.
This is a great channel to directly reach your LinkedIn followers with helpful content.
You should still utilize this feature even if you send out newsletters out via email.
It’s another way to reach clients, potential clients, referral sources and other individuals who are interested in your content.
You could include a brief three-line teaser for each article in the LinkedIn newsletter and link them to your blog or website.
I’ve been reusing LinkedIn posts and adding my videos from YouTube, which you can directly embed in the newsletter. It’s another way to repurpose your content.
You can create a newsletter on LinkedIn as a Company Page or as yourself.
To create a newsletter as a Page, you must be a super or content admin of that Company Page and meet the newsletter access criteria.
All types of Pages can create a newsletter, including Showcase Pages, Product Pages and Service Pages. If you create a newsletter with a subpage (example: Showcase Pages), the newsletter won’t be linked to the parent Page.
Anyone can discover, read and share your LinkedIn newsletter. LinkedIn members can also subscribe to it.
The first time you create a LinkedIn newsletter it will be sent to each person who follows your company with the option to subscribe to it, which means you have an incredible opportunity for visibility.
To create a newsletter as your Company Page:
- Click create a newsletter
- Add a title, description, publishing cadence and logo for your newsletter and click done
- You can publish up to one article every 24 hours
- When you click post, your newsletter will also be shared in the feed
Once you publish your first article, a page for your newsletter is automatically created with an overview of your newsletter, your page information and a list of the articles in the newsletter.
You can use your newsletter page to provide a preview of your newsletter and share it on or off LinkedIn to increase your reach.
By default, your LinkedIn Page followers will be invited by notification to subscribe to your newsletter once the first article of your newsletter has been successfully published.
Subscribing means they’ll receive a notification and email when you write a new newsletter article.
What do you think of this new LinkedIn feature? Will you start using LinkedIn newsletters?