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Stefanie M. Marrone

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Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external communications strategies, including media relations, branding, multi-channel content marketing and thought leadership campaigns. She has particular experience in helping B2B companies and their employees effectively utilize social media platforms such as LinkedIn, Twitter, Facebook and Instagram for business development, revenue generation and visibility.

Stefanie advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.

Over her 20-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry.

Connect with her on LinkedIn, Twitter, YouTube, Instagram,  sign up for her email list and follow her latest writing on JD Supra.

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Bringing a new lateral into your law firm is a major investment, and it’s important to get it right for both the new hire and the firm. A solid marketing plan is key to making sure their transition is smooth and successful. Effective marketing helps the new lateral establish their presence, build their network, and become a valuable asset to the firm and the industry. This means updating profiles, using social media smartly, connecting with clients and industry contacts, and continuous business development. Here’s a detailed plan with actionable steps to help you get started and ensure your new hire’s success.…

Your online professional presence can significantly influence your career trajectory. LinkedIn, the world’s largest professional network, stands at the forefront of this digital revolution. However, just having a LinkedIn profile is no longer enough. The question is, are you fully leveraging LinkedIn to your advantage, or are you inadvertently “LinkedOut,” missing out on the myriad opportunities it offers? Here’s how to maximize your professional impact using LinkedIn.…

In the 20-plus years I’ve been a legal marketer, one of the most common missteps I’ve seen is law firms operating without a clear marketing strategy. This often leads to fragmented efforts that fail to produce consistent results. In today’s competitive legal market, a robust marketing strategy is essential for law firms of all sizes to stand out and keep and attract clients.…

We all know that social media platforms like LinkedIn, Facebook and Instagram are essential tools for personal branding, networking and marketing today. As content creators, we often gauge our success by the number of likes, comments and shares our posts receive. However, there’s a crucial aspect of social media engagement that many overlook: the phenomenon of “lurkers” or “invisible mode” users.…

Video content is now an essential tool for professionals in every industry, including the legal field. For mediators, arbitrators and lawyers, incorporating video into your marketing strategy can dramatically enhance your online presence and create deeper connections with your audience. By showcasing your expertise through video, you can build trust, engage more effectively and leave a lasting impression on potential clients.…

It’s easy for great content to get lost in the noise. Your top-performing content has already proven its worth by engaging your followers and driving traffic. By repackaging and promoting these pieces, you can keep them in the spotlight, attract new readers and reinforce your brand’s authority. This strategy has been key for my own content marketing success, as I’ve seen firsthand how repackaging my high-performing content can significantly boost the activity and engagement on my blog and social media channels.

Every morning, I start my day by connecting with my network on LinkedIn, Facebook and Instagram. This simple routine has led to stronger relationships and keeps me top of mind with my connections. Even though it’s a small action, it can result in significant benefits. Taking a few minutes each day to engage with your network can create lasting connections, open doors to new opportunities and reinforce your online presence. Here’s how you can do it too and why it’s worth the effort.…

Changing your law firm’s name is a significant event that can have a lasting impact on your brand identity and client relationships. Transitioning from the names of your firm’s founding partners to another name or an acronym involves careful planning and strategic execution to ensure a smooth transition. Here are some best practices and a suggested timeline to help you navigate this process.…

Maintaining strong relationships, both personal and professional, can be challenging when we are so busy. However, the concept of “pebbling,” which Adam Grant recently wrote about, offers a simple yet powerful approach to building and strengthening these connections. Pebbling refers to small, consistent actions that create significant impacts over time, much like tiny pebbles creating ripples in a pond. In this blog post, learn how you can use pebbling to enhance your relationships and provide practical examples for implementation.…

In the fast-paced digital world in which we live, content can easily get lost in the shuffle. With new posts, articles, videos, and webinars constantly vying for attention, even your best-performing content may not receive the visibility it deserves. One effective strategy to extend the shelf life of your content and maximize its impact is to repackage your top-performing pieces into a “Top Posts” series. This approach not only highlights your most valuable content but also keeps your audience engaged and informed.…