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Stefanie M. Marrone

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Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external communications strategies, including media relations, branding, multi-channel content marketing and thought leadership campaigns. She has particular experience in helping B2B companies and their employees effectively utilize social media platforms such as LinkedIn, Twitter, Facebook and Instagram for business development, revenue generation and visibility.

Stefanie advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.

Over her 20-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry.

Connect with her on LinkedIn, Twitter, YouTube, Instagram,  sign up for her email list and follow her latest writing on JD Supra.

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In the legal profession, strong networks and relationships are the lifeblood of success. While larger, well-established law firms often boast extensive alumni networks, small and newer firms might overlook the potential of alumni relations. However, even for smaller firms with limited alumni, investing in an alumni relations program can yield substantial benefits for client development, referrals, recruiting and much more. Here’s why and how to create an alumni relations program at your small law firm.

It’s never been more important to harness the power of your personal brand. This is because each of us has a personal brand whether we invest in it or not thanks to Google searches, LinkedIn and good old fashioned word-of-mouth inquiries. Also, every day you choose not to put yourself out there, someone else in your field is taking that step. Their visibility sets them apart, even if they’re not as skilled as you in your field. In this article, I’ll explore why visibility matters and how to harness it to benefit your brand and business.…

Achieving success as a lawyer today isn’t just about maintaining the status quo and churning out great work product—it’s about excelling, innovating and going above and beyond for your clients in your delivery of legal services. It’s also about standing out from your peers and competitors when it comes to your marketing and business development efforts by innovating, thinking outside the box, exceeding expectations and consistently going the extra mile.…

In 2007, I joined the entrepreneurial firm McKee Nelson and had a transformative two-year experience. Initially thriving, the market crash in 2008 led to significant changes. However, the firm handled it with compassion and integrity, making tough but necessary decisions. Eventually merging with other firms, I left for more stability at Sullivan & Cromwell. My time at McKee Nelson was invaluable, as I built lifelong relationships with industry leaders and discovered my professional identity. This experience taught me crucial lessons in relationship building and networking.…

As the new year approaches, lawyers have a unique opportunity to chart a course for personal and professional success. It’s a time for setting meaningful goals and taking deliberate steps toward achieving them. In this blog post, I’ll explore a strategic approach to goal setting – one that goes beyond clichés – and provides actionable insights for making the coming year truly great.

Strategic content sharing is a powerful, yet often overlooked, technique for generating leads and building relationships. Whether via Linkedin or email, surprisingly, only a small fraction of professionals are utilizing this method effectively. The secret lies not in aggressive marketing or constant self-promotion, but in a more nuanced approach which enables you to showcase your expertise as well: strategic content sharing with prospects.…

New LinkedIn Headshot

As we enter 2024, the legal landscape presents a multitude of opportunities for attorneys to enhance their professional presence and drive business growth. In an era where branding and networking are more crucial than ever, lawyers can leverage innovative strategies to distinguish themselves in a competitive market. This offers lawyers an opportumity to not only showcase legal expertise but also to develop stronger connections within the industry, thereby expanding both their personal brand and their practice in meaningful ways.…

As the year draws to a close, December presents a unique opportunity for lawyers and business executives to reassess and revitalize their branding and marketing strategies. This period of reflection and planning can lay the groundwork for a successful year ahead. Here’s a comprehensive guide on how to make the most of this month to enhance your professional brand.…