It’s just not enough to be the very best at what you do to keep bringing in new business and to stay top of mind with clients, prospects and referrals.
Seven Ways to Reignite Your Marketing Efforts in 2023
Effective Marketing and Business Development Strategies for Small and Mid-sized Law Firms
Small and mid-size law firms have a unique place in today’s legal industry ecosystem, including being able to provide a more personalized experience and a nimbler organizational structure to the
How to Create a Client-Centric Annual Review
Here’s a content idea to engage with your clients and prospects this time of year – send them a client-focused year-in-review email.
An effective year-in-review email strengthens confidence in your
Eight Ways to Actually Achieve Your Goals
Accomplishing our goals involves setting clear and specific objectives, making a plan to achieve them and taking action towards completing the tasks that are necessary to reach our desired outcome.
How to More Effectively Reuse and Repurpose Your Existing Content Resources
Here’s an idea – why should you reinvent the content wheel when you don’t have to? Especially when time is money.
I have so much content in my archives and
How to Unplug From Work During the Holidays
It can be challenging to fully unplug from work during the holidays, especially if you have a lot of responsibilities or if you run your own business.
But taking a
Six Ways to Effectively Use Your Holiday Downtime to Build Your Personal Brand
The next week and a half of downtime during the holidays is a gift to spend with family, friends and your pets but also to focus on YOU!
Here are
Six Ways to Create a Personal Annual Review
Creating a personal annual review can be a helpful way to reflect on your achievements, challenges and goals over the past year and set objectives and intentions for the new
20 Effective Ways to Build Your Personal Brand
Today, it’s just not enough to be the very best at what you do to keep bringing in new business and to stay top of mind with clients, prospects and referrals.
While sitting at your desk churning out excellent work product day after day, week after week and month after month may yield the loyalty of a select group of clients and colleagues, most professionals will find it hard to grow their practices in a truly meaningful way like this over time.
The good news is that there are many tactics available to professionals at any stage of their careers – such as content marketing, social media, public speaking, podcasting, creating videos and volunteering, among others – that will enable them to build a stronger personal brand and achieve the ultimate goal of revenue generation.
Personal branding is about standing out while being your best self, especially in a crowded field such as law.
A strong personal brand differentiates you in the market, enables you to establish yourself as a leader in your industry and gives you a competitive edge.
The purpose of having a strong brand isn’t just about being well known in your field, it’s about leveraging the power of your reputation and expertise so that it helps you achieve your business goals. Building a personal brand is a choice, as is every single marketing activity that you undertake.
In today’s digital world, personal brands are closely intertwined with our social media and content marketing efforts, so in addition to discussing some very effective traditional means of personal branding, we will explore how to harness the power of online tools to effectively reach target audiences and establish yourself as a subject matter expert.
12 Marketing Actions to Take During Downtime
The end of the year is approaching but you shouldn’t take a break from marketing yourself and your business. In fact, there is so much opportunity to stand out as