Business Development

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It’s easy to get caught up in client work and forget about one of the most powerful growth tools right in front of you—other lawyers. Sure, marketing directly to potential clients is important, but have you ever thought about the value of referrals from fellow attorneys? Lawyers who don’t practice in your area can be a great source of new clients, especially when they trust you to handle the matters they can’t. Creating and maintaining a strong network of referral partners is essential to growing your practice. It’s about connecting with other lawyers who are looking for someone they can count on when their clients need help outside their expertise. Here’s how you can start making those connections and turning them into real opportunities for your practice.…

In the legal profession, your network is truly your net worth. It’s not just about delivering exceptional work—it’s about being the trusted advisor your clients turn to time and time again. Whether you’re just starting out or have been practicing for years, building and maintaining strong client relationships is the foundation of your success. This article provides actionable tips to help you deepen those connections, keep your referral sources engaged, stay on your clients’ radar and ultimately grow your practice.…

Just because you’ve created a great article, blog post or are hosting a timely webinar, there’s no guarantee people will see it. The idea that “if you build it, they will come” doesn’t always hold true in marketing. You need to actively promote your content and that’s where email marketing comes in.…

Asking for business is a crucial skill that many lawyers struggle with when it comes to building their practice. You’ve likely spent countless hours and resources developing a vast network of contacts, nurturing relationships, and building trust. Yet, despite all this effort, new business opportunities can still feel elusive. It’s frustrating to see all that hard work not translating into tangible results. The reality is that if you never ask for the business, all your time and energy might go to waste.…

When I first started using LinkedIn, I thought it was just a place to update my resume and connect with colleagues. But I quickly realized that it’s so much more than that. LinkedIn has become a powerful platform for building relationships, establishing authority and driving business growth. With over 1 billion members in more than 200 countries and territories worldwide, the opportunities on LinkedIn are endless. Here are some advanced strategies and tips I’ve learned to help you use LinkedIn to its full potential for your business development efforts.…

As a lawyer, periods of downtime can feel unusual, especially when you’re accustomed to a busy schedule. However, these quieter moments provide a valuable opportunity to focus on business development and lay the groundwork for future growth. By strategically utilizing these lulls, you can turn them into productive, business-building moments that enhance your practice and prepare you for upcoming opportunities. Here’s how you can make the most of your downtime to enhance your business development and marketing efforts.

I recently had the opportunity to sit down with Chad Colton, a seasoned litigator who helps Pacific Northwest companies and business owners navigate some of the most complex and high-profile coIn our Q&A, Chad discusses the inspiration behind his video series, the most impactful tips he has shared and his goals for the future.mmercial litigation cases.

When it comes to social media, my goal has always been to focus on my audience and adopt a client-centric mindset. This approach has been a big part of my social media growth and building genuine connections. Shifting to a client-centric mindset has been the key to my social media success. On the other hand, I’ve noticed that those who fail to grow their followers and influence on social media often make their posts all about themselves or share information that’s easily found through a quick Google search. You can do better – here’s how:…

Bringing a new lateral into your law firm is a major investment, and it’s important to get it right for both the new hire and the firm. A solid marketing plan is key to making sure their transition is smooth and successful. Effective marketing helps the new lateral establish their presence, build their network, and become a valuable asset to the firm and the industry. This means updating profiles, using social media smartly, connecting with clients and industry contacts, and continuous business development. Here’s a detailed plan with actionable steps to help you get started and ensure your new hire’s success.…