Social Media

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Lately I’ve been exploring concepts related to how to effectively engage with clients, prospects and other key influencers using social media to both strengthen your brand but more importantly, to generate new business.

At the end of the day, every single social media marketing effort should be designed to support your firm’s business development efforts. That being said, not every post can focus on the business of the firm. Sometimes the highest-rated posts are actually the ones where a firm showcases its “softer” side. For example, pro bono and community service activities, as well as the people of the firm engaging together.

It’s time to get excited: For those of you who manage your company’s LinkedIn pages, I have some really great news (in case you didn’t already discover this yourself): You can now edit posts on company pages!

This limitation on company pages was a huge pet peeve of mine (and overall grievance on LinkedIn), because previously, if you saw a typo, or wanted to make any kind of change to a post, you needed to delete the entire post and then post it again, leading to lost page views and analytics, not to mention a loss of your precious time.

While users have been able to easily edit their personal posts, the same option did not exist for company posts. That is, until now. Now to edit a post on your LinkedIn company page, just go to the top right of the post to where the three little dots are and you’ll now see “Edit Update” as the very first option (see screenshot above). Voilà! 

I was lucky enough to have the opportunity to attend (and speak) at the LMA 2018 Annual Conference, which is THE largest annual meeting of legal marketing and business professionals in the industry.

If your experience was anything like mine, you learned a lot, you made many new valuable connections, you reconnected with industry friends, and you spent a lot of time in the exhibit hall talking to leading service providers about their products and technologies. You likely saw Mario Lopez and quite a few wrestlers in town for Wrestlemania in the common spaces at the Hyatt Regency, and you returned to the office with a ton of information to digest and ideas to implement, which is exciting but also quite overwhelming.

podcast
Warning - the full podcast is about 30 mins of me talking and talking about marketing stuff.

I recently had the opportunity to participate in a podcast with Good2bSocial where I discussed the unique challenges faced by small and mid-size law firms. I noted how they can take more risks on creative marketing strategies, but staffing and budget resources are more limited, which can lead to opportunities to utilize outside business partners in areas like writing, design or SEO. Big law can lead to legal marketers being stretched thin, whereas small law can allow marketers to dive deep into content marketing.