August might seem like a quiet month, but it’s actually a great time to boost your marketing efforts. Instead of taking it easy, use this month to fine tune your branding and expand your business reach. Here are 15 practical marketing actions you can take in August that will pay off now and set you up for success later.
With the Olympics capturing the world’s attention there’s no better time to draw inspiration from the spirit of competition and excellence to enhance your LinkedIn presence. Whether you’re a seasoned professional or just starting out these daily challenges are designed to help you optimize your profile engage with your network and showcase your expertise. Over the next ten days you’ll take on tasks that will set you on the path to LinkedIn success. Ready to go for LinkedIn gold? Let’s get started!
Does it feel like your social media efforts are lagging behind, like you’re in the prehistoric era roaming around with the dinosaurs? I recently visited the American Museum of Natural History, and while looking at the dinosaur fossils, I started thinking about how this relates to many law firms’ and individuals’ social media posts. The legal industry tends to lag behind others, especially in social media. Many firms and lawyers post the same dry self-congratulatory content. If you follow everyone else and don’t innovate, you run the risk of potentially becoming extinct.
Public speaking can significantly enhance your career, shape how others see you professionally and drive positive change in your workplace. However, it’s also one of the most common fears people face. The good news is that you don’t have to be born a natural speaker to excel at it. With the right preparation, practice and strategies, anyone can become a confident and compelling public speaker. Here are 16 tips to help you achieve that.
Public speaking can be a nerve-wracking experience, but it’s also a powerful tool for sharing ideas and inspiring others. Many people, even seasoned speakers, feel physiological reactions like pounding hearts and trembling hands before taking the stage, including me. The key is to not associate these feelings with impending failure. Instead, recognize that some nerves are good. The adrenaline rush that causes sweating also heightens your alertness and readiness, helping you give your best performance.
The Olympics are captivating audiences worldwide, showcasing the pinnacle of athletic achievement and inspiring people to push their limits. You can’t help but to be inspired by these amazing athletes!
I’ve been very influenced by the Olympics lately (including the fact that I almost bought a pommel horse the other night from Amazon) and it got me thinking about how much legal marketers do that is truly medal-worthy. Here are some of the things that came to mind for me, what would you add to my list?
Law firms should always be looking for innovative ways to engage their clients, prospects and referrals and get the most out of their marketing efforts. I frequently work with lawyers and business professionals to enhance their marketing and business development strategies. One of the most effective, yet often overlooked, methods to achieve this is by repurposing content from successful webinars.
Providing valuable content for free is one of the most effective strategies to build your brand and establish yourself as a subject matter expert. I’ve been doing this for years, and it has opened up new opportunities, enhanced my visibility and strengthened my network. Many people worry that sharing too much free content will reveal too much of their secret sauce and deter potential clients, but this perspective is shortsighted. In reality, when you generously share your knowledge, people are more likely to seek your expertise and assistance in implementing the great ideas you’ve provided!
August might seem like a quiet month, but it’s actually full of marketing potential. Instead of taking a break, use this time to refresh your branding and connect with your audience in new ways. With fewer distractions and less competition, it’s an ideal moment to focus on strategic marketing efforts. Here are 15 practical strategies to help you make the most of August and set your business up for future success.