I’m often asked how you can get a post to go viral on LinkedIn. It doesn’t happen often but it can. When I went viral, my post got more than a million views and 12,000 likes and it surprised even me. I knew it would do well, but not that well. Here’s the thing, going viral on LinkedIn isn’t about trying to go viral. Nor is it just about getting your content in front of people, it’s about getting it in front of the right people.

Explore essential strategies for legal marketers aiming to navigate the complexities of law firm marketing. This guide offers insights into how marketers, from juniors to seniors, can align their initiatives with lawyers’ perspectives, establishing themselves as trusted advisors. Learn the nuances of fostering effective collaborations and driving mutual success within a law firm.

In the legal industry, where competition is fierce and clients have numerous options for outside counsel, establishing and maintaining a long-lasting relationship with clients is paramount. This not only sets you apart from your competitors but also ensures a steady stream of business through trust and loyalty. Here are some proven strategies for lawyers to build enduring relationships with their clients.

Valentine’s Day often emphasizes romantic connections, which might seem exclusive to those in relationships, potentially overlooking the significance of being single. However, this day also offers an great opportunity for everyone, especially single people, to focus on self-love and personal fulfillment. If you’re single, Valentine’s Day is not about missing out; it’s an opportunity to practice self-care and appreciate your own company in meaningful ways. Here’s how to make Valentine’s Day a celebration of self-care, self-appreciation and self-love.

Valentine’s Day is traditionally about showing love to the people who matter most to us, but it’s also a great time to recognize the tools and platforms that play a significant role in our professional development.

LinkedIn, with its network of nearly one billion users worldwide, is one such tool, deserving of recognition for its impact on career advancement and networking. This February 14th, let’s shift our focus to appreciate LinkedIn for its role in connecting us with opportunities, industry peers and valuable insights that aid our careers.LinkedIn goes beyond just linking professionals; it’s a dynamic space for learning, sharing and growing within your industry.

Who says Valentine’s Day is reserved solely for the world of consumer romance, with its bouquets, heart-shaped chocolates, and candlelit dinners? There’s a unique opportunity for businesses to craft content that resonates with the themes of love and appreciation, not just for partners and spouses but for clients, employees, and the community your business serves. Here are some ideas for how B2B companies can harness the spirit of the day to strengthen relationships and express gratitude in meaningful ways.

In today’s digital age, your professional presence online can significantly influence your career trajectory. LinkedIn, the world’s largest professional network, stands at the forefront of this digital revolution. However, merely having a LinkedIn profile is not enough. The question is, are you fully leveraging LinkedIn to your advantage, or are you inadvertently linked out, missing out on the myriad opportunities it offers? Here’s how to maximize your professional impact using LinkedIn.