Have you contemplated the significant advantages of hiring an outsourced marketing director/CMO for your law firm?

Marketing is a critical component in enhancing brand visibility, attracting potential clients and catalyzing business growth.

Yet, the common dilemma of many small to mid-size law firms and legal service providers is grappling with the limitations of their resources and time. This often impedes the execution of impactful marketing strategies. An outsourced marketing director, like myself, offers the ideal solution.…

Today, every law firm is inundated with advice on marketing and business development. From maintaining an active social media presence, to the importance of hosting webinars to the necessity of disseminating newsletters, there’s an overwhelming array of tactics being recommended to law firms at any given time to stay top of mind with their clients, prospects and other important audiences. But amidst this storm of suggestions, there lies a pivotal question often overlooked – “why” are we spending time doing any of these things?

Maximizing The Impact of Your Law Firm’s Webinar

Maximizing your law firm’s impact goes beyond the live webinar session. While webinars stand as essential tools for showcasing expertise and building client relationships, the real magic lies in the post-webinar strategy. Unlock opportunities to amplify client engagement and continue the momentum generated during the session. Dive deep into actionable steps to ensure enduring webinar impact and elevate your digital marketing strategy.…

The Legal Marketer's Guide to Building Influence with Lawyers

Discovering what clients truly want from their outside counsel is a priority for thriving law firms. Attending in-house counsel events has revealed that clients yearn for transparency, responsiveness, cost-efficiency, and a keen understanding of their business. Yet, many firms still fall short of these expectations. To foster long-term client loyalty and satisfaction, law firms must adopt a holistic, client-centric approach in every interaction. From the initial greeting to precise billing and communication practices, every touchpoint is an opportunity to solidify the attorney-client relationship. Dive into this article for insights from client-focused panels on refining and strengthening your firm’s approac…

With general counsel often at the helm of critical decision-making, understanding their content preferences can make a significant difference for law firms looking to secure new business or cement existing relationships. So, what do GCs genuinely want from law firm content, and how can law firms optimize their content for this pivotal audience? In this article, I delve into how to create content that will actually resonate with in-house counsel, including GCs.

A Comprehensive Guide to Successfully Starting Your Own Law Firm

Starting a law firm can be one of the most fulfilling and exciting ventures you pursue in your legal career. It’s an opportunity to carve your niche, serve clients on your terms and ultimately build a legacy. But, as with any business, it requires careful planning and strategic action in a number of areas, including marketing. Below, are steps to ensure your new law firm’s success, and how marketing plays a pivotal role in its growth.…

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The legal landscape is as competitive as ever, with numerous firms vying for the attention of a discerning clientele. For new entrants, standing out can be a challenge. This is where content marketing, especially through articles and blog posts, becomes invaluable. Let’s delve into the benefits and strategies of content marketing for newly formed law firms.…