Breaking free from the traditional path of working at an established law firm and embarking on the journey of setting up your own law firm is no small feat. However, with strategic planning, a dash of resilience and a clear vision, you can position your firm for success right from the outset. Here’s a step-by-step guide to help you navigate the challenges of starting your own law firm and emerge as a frontrunner in your area of practice.
Today, clients are seeking deeper insights into their outside counsel more than ever before. A look into LinkedIn law firm company pages reveals a phenomenon that’s been brewing for a while: a shift in the way clients engage with law firms on LinkedIn and the power law firms have to shape the narrative on this important platform.
As a lawyer, you’ve honed your skills to navigate the intricacies of law and advocate for your clients. Your primary focus is to offer expert legal advice and win cases, but in today’s competitive environment, an equally crucial aspect is ensuring your practice is visible to potential clients. This is where the power of strategic marketing steps in. However, with the immense workload you already manage, how can you efficiently market your services without it taking you away from your core legal duties? The answer lies in outsourcing your marketing.
When law firms become too reliant on just a few rainmakers to sustain the firm’s economic health, it’s like walking on a tightrope without a safety net. What if those lawyers leave the firm? What if their biggest client has a major shakeup? The need for a cohesive business development culture has never been more important. Here’s how.
Join me and BTI’s Michael Rynowecer for an in-depth look at the report’s key findings as well as what law firms of all sizes can do to maximize the power of LinkedIn for business development and visibility purposes in a free webinar on September 13.
In the legal industry where trust forms the cornerstone of relationships, referrals stand as a testament to an attorney’s capability, trustworthiness and expertise. Every lawyer knows the importance of having a strong referral network, but the challenge lies in creating a structured, sustainable system to garner them. In today’s era of vast competition and evolving client needs, the importance of a robust referral mechanism is indispensable. Let’s delve into how to create a more structured approach to increase your legal referrals.
In an ever-competitive legal landscape, growth and client retention are paramount for law firms, regardless of their size.
While traditionally the onus of business development (BD) has fallen on senior attorneys or partners, today’s dynamic demands a more collective approach. Let’s delve into why creating a firm-wide business development culture is imperative and how to nurture it.
In the world of legal services, the general counsel stands as a pivotal decision maker. Recognizing their content preferences can significantly influence law firms’ approach to securing new clients or fortifying existing ones. But with a deluge of legal insights flooding their inboxes daily, what do GCs genuinely seek from law firm content?
Discovering what clients truly want from their outside counsel is a priority for thriving law firms. Attending in-house counsel events has revealed that clients yearn for transparency, responsiveness, cost-efficiency, and a keen understanding of their business. Yet, many firms still fall short of these expectations. To foster long-term client loyalty and satisfaction, law firms must adopt a holistic, client-centric approach in every interaction. From the initial greeting to precise billing and communication practices, every touchpoint is an opportunity to solidify the attorney-client relationship. Dive into this article for insights from client-focused panels on refining and strengthening your firm’s approac
With general counsel often at the helm of critical decision-making, understanding their content preferences can make a significant difference for law firms looking to secure new business or cement existing relationships. So, what do GCs genuinely want from law firm content, and how can law firms optimize their content for this pivotal audience? In this article, I delve into how to create content that will actually resonate with in-house counsel, including GCs.